The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Joanne Sneddon

Dr Joanne Sneddon

Senior Lecturer
Marketing (UWA Business School)

Contact details
Address
Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 1727
Email
joanne.sneddon@uwa.edu.au
Qualifications
AdvDipBA Durh, MCom(Mgt) Curtin, MBA PhDW.Aust.
Biography
Joanne Sneddon is currently a Senior Lecturer with the UWA Business School in and Marketing. Joanne holds Master of Commerce in Management with distinction from Curtin University of Technology, and MBA and PhD from the University of Western Australia. Joanne’s doctoral research examined the factors influencing the adoption and implementation of new technologies in the Australian wool industry.

Over the past twelve years, Joanne has been engaged in a series of research projects and consultancies for national and state scientific research agencies including the Commonwealth Scientific and Industrial Research Organisation, the Department of Agriculture and Food, the Department of Land Information, the E H Graham Centre and the new Cooperative Research Centre for sheep. Joanne also consults to Australian rural research and development corporations, Australian Wool Innovation and Meat and Livestock Australia, on innovation and research management issues.

In addition to her research work, Joanne was employed as a program manager for the Entrepreneurship and Business Development Unit at the Curtin Business School, and was engaged in the design and coordination of training and development programs for owner-managers. Prior to working in academia, Joanne managed M&K Marketing Services, a textile point-of-sale manufacturer in the United Kingdom.
Key research
Joanne’s key research interests are in the broad areas of personal values, innovation management and consumer behaviouur. Her research contributions have, in part, revolved around the development and implementation of best practice innovation management processes in the agricultural sector. Joanne started work in the area of agricultural innovation systems management in order to improve outcomes from publicly funded research in the Australian livestock industries. In contrast to other sectors, the agricultural science and technology sector is lacking in published studies of the social and cognitive processes through which innovation systems operate and evolve. Her research in the area of agricultural innovation systems management and individual, organisational and industry sensemaking processes will continue to add to our knowledge of how agricultural innovation systems operate and how these systems can be improved to effect the successful development, introduction, diffusion and implementation of new technologies. An extension of this work has resulted in projects in Uruguay and Brazil examining the adoption of improved animal welfare practices in the sheep, cattle and dairy industries.
In addition to innovation management in the agricultural sector, Joanne also researches in the area of personal values and ethical consumption with a focus on why consumers are motivated to select products with ethical attributes.
Publications
Sneddon, J.N., Lee, J. A., Ballantyne, R. and Packer, J., Forthcoming. Animal welfare values and tourist behaviour. Annals of Tourism Research

McCagh, C., Sneddon, J. & Blache, D. (2015). Killing sharks: The media’s role in public and political response to fatal human–shark interactions. Marine Policy, 62, pp.271-278.

Poniman, D.B, Purchase, S. & Sneddon, J.N. (2015) ‘Traceability in the Western Australian Halal food supply chain’ Asia Pacific Journal of Marketing and Logistics.

Sneddon, J. N., Soutar, G. N. & Lee, J. A. (2014) ‘Exploring wool apparel consumers’ ethical concerns and preferences’ Journal of Fashion Marketing and Management

Games, D., Soutar, G., Sneddon, J. (2013), 'Entrepreneurship, values and Muslim values: some insights from Minangkabau entrepreneurs', International Journal of Social Entrepreneurship and Innovation, 2, 4, pp. 361-373

Hötzel, M. & Sneddon, J. N. (2012) ‘The role of extensionists in the adoption and rejection of pain mitigation at dehorning in Santa Catarina, Brazil’, Journal of Dairy Science.

Jegathesan, K., Sneddon, J. N. & Soutar, G. N. (2012), ‘Young Australian consumers’ preferences for fashion apparel attributes’ Journal of Fashion Marketing and Management

Sneddon, J. N., Lee, J. A. & Soutar, G. N. (2012), ‘Making sense of consumers’ wool apparel preferences’ The Journal of the Textile Institute, 103(4), 405-415

Sneddon, J. N., Lee, J. A. & Soutar, G. N. (2012), ‘Exploring consumer beliefs about wool apparel in the USA and Australia’ The Journal of the Textile Institute, 103(1), 40-47

Sneddon, J. N., Soutar, G. N. & Mazzarol T. (2011), ‘Modelling the faddish, fashionable and efficient diffusion of agricultural technologies: a case study of the diffusion of wool testing technology in Australia’ Technological Forecasting and Social Change, 78(3):468-480

Sneddon, J. N. & Rollin B. (2010), ‘Mulesing and Animal Ethics’ Journal of Agricultural and Environmental Ethics, 23(4): 371-386

Sneddon, J. N. , Soutar, G. N. & Mazzarol T. (2009), ‘A socio-cognitive perspective of industry innovation initiatives’ Prometheus, 27, 3:251-265

Sneddon, J. N., Lee, J. A. & Soutar, G. N. (2010), An exploration of ethical consumers’ response to ‘Animal Friendly’ apparel labelling’ Journal of Research for Consumers, 18

Sneddon, J. N. (2009) ‘Identifying and exploiting opportunities for ‘Clean, Green and Ethical’ animal production’ Agrociencia. XIII, 3: 51-58

Sneddon, J. N. , Soutar, G. N. & Mazzarol T. (2009) ‘On-farm innovation in the Australian wool industry: A sensemaking perspective’ Experimental Agriculture, 45, 3:295-312

Elliott, J, Sneddon, J. N., Lee, J. A. & Blache, D. (2011), ‘Producer’s attitudes towards improving lamb survival: an exploratory study’ Livestock Science. 140:103-110

Wells, A. E. D., Sneddon, J. N., Lee, J. A. & Blache, D. (2010), ‘Farmer’s response to societal concerns about farm animal welfare: the case of mulesing’ Journal of Agricultural and Environmental Ethics, DOI 10.1007/s10806-010-9284-0

Lee, J. A., Soutar, G. N., & Sneddon, J. N. (2010), Personal values and social marketing: some research suggestions’ Journal of Research for Consumers, 18
Future research
Joanne is currently working with Professors Julie Lee and Geoff Soutar on the Values Project with a focus on refining Universalism values into two facets; environmental and animal welfare.
Funding received
2014, Sneddon and Lee, “Personal values and family decision making: revealed preferences, prediction and influence of children and adults in family groups”, UWA Business School, Research Development Award, $9,000

2014, Liu, Sneddon, Lee, Soutar and Sigley, “Predicting the travel intentions of Chinese ecotourists towards Western Australia”, UWA Business School, Research Development Award, $8,000

2011, Sneddon (Mentored by Lee and Soutar), “How do customers’ values influence their behaviour? A qualitative study”, UWA Business School, Research Development Award, $7,310.

2010, Sneddon (Mentored by Lee and Soutar), “Predicting ethical consumers’ intentions to purchase wool apparel and their willingness to pay for ethical attributes”, UWA Research Development Award, $4,537

2009, Mazzarol, Soutar, Watson, Sneddon and Mamouni-Limnios, “Sustainable Co-operative Enterprise”, Australian Research Council Linkage Grant with Co-operatives WA, $338,000.


2009, Sneddon (Mentored by Lee and Soutar), “An exploration of the beliefs of ethical consumers towards wool apparel”, UWA Business School, Research Development Award, $15,000 and Department of Agriculture and Food, WA, $2500.

Memberships
Australasian Animal Studies Association
Australian and New Zealand Marketing Academy
Academy of Management
UWA Institute of Agriculture
Australian Animal Studies Group
Animals and Society Institute
Honours and awards
Best paper ‘Corporate Social Responsibility and Ethics’ track at the Australian and New Zealand Marketing Academy Conference 2009.
UWA Business School Excellence in Teaching Award, 2011 – Early Career.
Ahern Family Research Portfolio prize recipient, 2009.
(This prize is awarded for quality research activity relative to opportunity with an emphasis on a portfolio of research activity.)
UWA Graduate School of Management Excellence in Teaching Award, 2005 - Commendation for improvement in teaching.
Previous positions
2003-2005 Research Assistant and Adjunct Lecturer, Centre for Entrepreneurial Management and Innovation, UWA
2000-2003 Small Business Training Program Manager,Curtin University of Technology, Entrepreneurship and Business Development Unit
2001 Adjunct Lecturer (Management), Curtin University of Technology, Business School
Teaching
MBA Online Marketing Principles
MBA Perth Marketing Principles
MBA Perth & Jakarta Entrepreneurship and Innovation
MBA Perth & Manila Small Business Management
BComm Perth Small Business Management
Current external positions
Joanne currently works with the consulting group 'Knowledge Society', providing advice on a range of innovation development projects.
Current projects
Personal values, giving behaviour, consumer behaviour and family decision making.
Research profile
Research profile and publications
 

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Last updated:
Tuesday, 3 November, 2015 2:39 PM