The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Doina Olaru

Assoc/Prof Doina Olaru

Associate Professor
Management and Organisations (UWA Business School)

Contact details
Address
Management and Organisations (UWA Business School)
The University of Western Australia (M261)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 3908
Fax
+61 8 6488 5554
Email
doina.olaru@uwa.edu.au
Qualifications
BSc PhD Bucharest
Biography
Doina Olaru is currently lecturing in Management and Organisations at the UWA Business School. She was educated in Romania, at the University “Politehnica” of Bucharest and has both academia and industry experience. Doina worked as railway engineer for the Romanian State Railways and as a Post Doctoral Research Scientist with CSIRO. Her teaching in Romania and Australia covered transport planning and operation, optimisation and simulation, data analysis, decision making, computer modelling applications in different areas of business. Doina has published academic papers in international journals and presented at leading international conferences on topics such as transport planning methods, travel and activity analysis, business networks, environmental and social impacts of transport, and exposure to traffic related air pollutants.
Key research
Transport planning and operation
Travel behaviour modelling
Accessibility
Environmental impacts of transport, i.e.life cycle analysis of fuels and exposure to traffic related pollutants
Network analysis
Data mining and artificial intelligence applications
Others: collaborates with numerous colleagues from marketing and management in research areas such as business networks, tourism, information management, multivariate data analysis and discrete choice modelling.
Publications
Career 10 best

Caspersz, D. and Olaru, D., 2013, “Why do students differ in the value they place on pro-social activities?”, Journal of Sociology, DOI: 10.1177/1440783313492239.

Smith, B. and Olaru, D., 2013, “Lifecycle Stages and Residential Location Choice in the Presence of Latent Preference Heterogeneity”, Environment and Planning A, DOI: 10.1068/a45490.

Denize, S., Purchase, S., and Olaru, D., 2012, “Using Case Data to Ensure ‘Real World’ Input Validation within Fuzzy Set Theory Models”, Chapter 4 in Meier A., Donzé L. (eds.) Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classification, pp. 61-89.

Olaru, D., Smith, B., and Taplin, J., 2011, “Residential Location and Transit-Oriented Development in a New Rail Corridor”, Transportation Research A 45(3), pp. 219-237.

Curtis, C. and Olaru, D., 2010, “The relevance of traditional town planning concepts for travel minimisation”, Planning Practice and Research 25(1), pp. 49-75.

Murphy, J., Hofacker, C., and Olaru, D., 2009, “Rigor in Research. Formative and Reflective Constructs”, Annals of Tourism Research 36, pp. 730-734.

Olaru, D., Purchase, S., and Peterson, N. 2008, “Customer Value in Research Organisations”, Journal of Business and Industrial Marketing, 23, 8, 554-565.

Olaru, D., Smith, B. 2005, “Modelling behavioural rules for daily activity scheduling using fuzzy logic”, Transportation, 32, 4, pp. 423-441.

Purchase, S.L., Olaru, D. 2004, “Substance in Business-to-Business Relationships”, Journal of Business-to-Business Marketing, 11, 3, pp. 23-50.

Beer, T., Olaru, D., van der Schoot, M., Grant, T., Keating, B., Hatfield Dodds, S., Smith, C., Azzi, M., Potterton, P., Mitchell, D., Reynolds, Q., Winternitz, J., Kierce, S., Dickson, A., Short, C., Levantis, T., Heyhoe, E. 2003, “Appropriateness of a 350 Million Litre Biofuels Target”, ITR 2204/001, pp. 1-181.

Recent Publications

Journal Article (Schol Refereed Journal)

Caspersz, D. and Olaru, D. 2013, “Why do students differ in the value they place on pro-social activities?”, Journal of Sociology, doi: 10.1177/1440783313492239.

Smith, B. and Olaru, D. 2013, “Lifecycle Stages and Residential Location Choice in the Presence of Latent Preference Heterogeneity”, Environment and Planning A, forthcoming, doi: doi:10.1068/a45490.

Zorn, S., Olaru, D., Weheim, T., Zhao, S., and Murphy, J. 2012, “Impact of Animation and Language on Banner Click-Through Rates”, Journal of Electronic Commerce Research, 13(2), pp. 173-183.

Botte, M. and Olaru, D. 2012, “Geo-spatial analysis of Activity Spaces in a TOD environment – Tracking impacts of rail transport policy using kernel density estimation”, Road and Transport Research 21(1), pp. 64-81.

Olaru, D., Smith, B. and Taplin, J. 2011, “Residential location and transit-oriented development in a new rail corridor”, Transportation Research A 45(3), pp. 219-237.

Curtis, C. and Olaru, D. 2010, “The relevance of traditional town planning concepts for travel minimisation”, Planning Practice and Research 25 (1), pp. 49-75.

Murphy, J. and Olaru, D. 2009, “How Information Foraging Styles Relate to Tourism Demographics and Behaviours”, Journal of Vacation Marketing 15, 4, 299-309.

Murphy, J., Olaru, D., Hofacker, C.F. 2009, 'Rigor In Tourism Research: Formative And Reflective Constructs', Annals Of Tourism Research, 36, 4, pp. 730-734.

Webb, D.A., Kristiani, N., and Olaru, D. 2009, "Investigating the Key Criteria for Micro Loan Provider Selection: The Case of the Poor In Kedungjati, Indonesia", The ICFIA University Journal of Bank Management, VIII, 3 & 4, pp 14-21.

Olaru, D., Purchase, S., and Peterson, N. 2008, “Customer Value in Research Organisations”, Journal of Business and Industrial Marketing, 23, 8, 554-565.

Murphy, J., Schegg, R., Olaru, D. 2007, “Quality clusters: Dimensions of email responses by luxury hotels”, International Journal of Hospitality Management, 26, 3, pp. 743-747.

Purchase, S.L., Olaru, D., Vaaland, T.I. 2006, “Consequences of structural changes within facilitated innovative networks”, Entrepreneurship and Innovation, 7, 3, pp. 161-171.

Jolley, B., Mizerski, R.W., Olaru, D. 2006, “How habit and satisfaction affects player retention for online gambling”, Journal of Business Research, 59, 6, pp. 770-777.

Murphy, J., Olaru, D., Schegg, R. 2006, “Investigating the Evolution of Hotel Internet Adoption”, Information Technology and Tourism, 8, 3 / 4, pp. 161-177.

Vaaland, T.I., Purchase, S.L., Olaru, D. 2005, “When Techno-Innovative Relationships Break-up. What Happens to the Network?”, International Journal of Innovation and Technology Management, 2, 3, pp. 293-312.

Olaru, D., Smith, B. 2005, “Modelling behavioural rules for daily activity scheduling using fuzzy logic”, Transportation, 32, 4, pp. 423-441.

Purchase, S.L., Olaru, D. 2004, “Substance in Business-to-Business Relationships”, Journal of Business-to-Business Marketing, 11, 3, pp. 23-50.

Olaru, D., Smith, B. 2004, “Applying neural networks to the interaction between land-use and transportation networks: a comparison with multivariate techniques”, Studies in Regional and Urban Planning, 10, pp. 3-18.

Full Refereed Conference Publications

Olaru, D. and Curtis, C. 2013, “Accessibility and travel patterns in three new railway precincts”, Paper presented at WCTR 2013, 15-18 July 2013, Rio de Janeiro, Brazil.

Smith, B., Brennan, M., and Olaru, D. 2013, “Can exclusion factors be priced?”, WCTR 2013, 15-18 July 2013, Rio de Janeiro, Brazil.

Olaru, D. and Jarvis, W. 2013, “Labelling effects for alcoholic drinks in Australia: Evidence from three experimental designs”, Paper presented at ICMC2013, 3-5 July 2013, Sydney, Australia.

Caspersz, D., Olaru, D., and Smith, L. 2012, “The Value of Service-Learning: The Student Perspective”, in the Proceedings of the 26th Australian and New Zealand Academy of Management (ANZAM) Conference, 5-7 December 2012, Perth.

Purchase, S., Olaru, D., and Denize, S. 2012, “Dynamics in Innovative Networks: Exploring Trajectories”, Paper presented at ANZMAC, Adelaide, Australia, 3-5 December.

Jabeen, F., Olaru, D., Smith, B., Speidel, S., and Bräunl, T. 2012, “Acceptability of Electric Vehicles: Findings from a Driver Survey”, Paper presented at the 35th Australasian Transport Research Forum, September 26-28, Perth, Australia.

Bleechmore, R., Giles-Corti, B., French, S. and Olaru, D. 2011, “University U-Pass programs: projecting potential quantitative impacts at UWA”, in the Proceedings of the Australian Transport Research Forum 2011, Adelaide, Australia, 28-30 September.

Purchase, S., Denize, S., and Olaru, D. 2011, “Efficient Search of the Space of Parameters for Agent-Based Model Testing”, Paper presented at the ANZMAC 2011 Marketing in the Age of Consumerism: Jekyll or Hyde, Perth, Australia, 28-30 November.

Ricketts, J.H. and Olaru, D. 2011, “GA Optimized FRBS for Travel Systems”, Paper accepted for presentation at the International Congress on Modelling and Simulation MODSIM 2011 Sustaining Our Future, Perth, Australia, 12-16 December.

Olaru, D., Smith, B., and Wang, J. 2011, “Optimal discrete choice experimental designs using genetic algorithms”, paper presented at the International Choice Modelling Conference, Oulton Hall, July 4-6, UK.

Smith, B. and Olaru, D. 2011 “Validating stated preference surveys through the use of hedonic regression models with an application to housing prices around transit oriented developments”, in Pratelli, A. and Brebbia, C.A. (Eds.) Proceedings of the Urban Transport 2011 Conference, Pisa, June 6-8, Italy, Urban Transport and the Environment in the 21st Century, WIT Press, ISBN 978-1-84564-520-5, Southampton, UK, pp. 303-314.

Olaru, D., Purchase, S., and Letch, N. 2010, “Behavioural Clusters in Online Learning”, ANZMAC, Christchurch, New Zealand, November 29-December 1.

Yang, J., Mizerski, R.W., Lee, A., Liu, F., Olaru, D., Chua, H. 2010, 'Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing”, ANZMAC, Christchurch, NZ, November 29-December 1.

Denize, S., Purchase, S., and Olaru, D. 2010, “Using case data to calibrate simulation models: An innovative network for thin-film solar technology”, 26th IMP Conference, Budapest, Hungary, September 2-4.

Botte, M. and Olaru, D. 2010, “Exploring Activity Space Metrics along a New Transit Oriented Development Railway Corridor”, in the Proceedings of 12th WCTR, Lisbon, Portugal, July 11-15, (A).
Curtis, C. and Olaru, D. (2010) “The impacts of a new railway: Travel Behaviour of Residents in New Station Precincts”, in the Proceedings of 12th WCTR, Lisbon, Portugal, July 11-15.

Liu, F., Zhang, Y., Li, J., and Olaru, D. 2010, “Perceived benefits and acceptance: A cross-cultural study of responses to mobile advertising”, 2010 Global Marketing Conference, Tokyo, September 9-12, Japan.


Lambert, C., Mizerski, R., and Olaru, D. 2009, "Young Children's Fast Food Brand Knowledge and Preference", Proceedings of the Society for Marketing Advances (SMA) Conference, New Orleans, US.

Olaru, D., Purchase, S.L., Denize, S. 2009, "Using Docking/Replication To Verify And Validate Computational Models", 18th World Imacs Joint Congress And Modsim09, Cairns, Australia, N/A, Pp. 4432-4438.

Lambert, C.M., Mizerski, R.W., Olaru, D. 2009, "The Effects Of 3 And 4 Year Old Children's Fast Food Brand Knowledge In Their Brand Preference", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-8.

Denize, S., Purchase, S.L., Olaru, D. 2009, "Not Being Radical - A Case Exploring The Low-Tech, Incremental Innovation And Commercialisation Process", Australian And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-7.

Olaru, D., Purchase, S.L., Denize, S. 2009, "Alternative Ways Of Verification And Validation Of Computational Models: A Case Of Replication In The Innovation Networks.", The 25th Imp Conference Euromed Management, Marseille, France, N/A, Pp. 1-20.

Denize, S., Olaru, D., and Purchase, S. 2008, “Model to Model Replications: Outlining a docking process”, ANZMAC Conference, December, 1-3, Sydney, Australia.

Liu, F., Olaru, D., and Li, J. 2008, “Self Congruity and Brand Attitude – A Study of Local and Foreign Car Brands in China, 2008 Globe Marketing Conference, March 20-23, Shanghai, China.

Olaru, D. and Murphy, J. 2008, "How Information Foraging Styles Relate to Tourism Demographics and Behaviours," 6th Asia-Pacific (APacCHRIE) Conference and THE-ICE International Panel of Experts Forum, Perth, Australia, May.

Hobley, L.E., Batt, P.J., and Olaru, D. 2008, "Customer-supplier Perspective of the Antecedents and Value Outcomes of Business Relationships", Academy of Marketing Science, Vancouver, Canada.

Purchase, S., Olaru, D. and Denize, S. 2008, “Exploring innovation networks: two simulations, two perspectives and the mechanisms that drive innovation performance” Proceedings of the 24th IMP Conference, September 3-5, Uppsala, Sweden available [www.impgroup.org]

Denize, S., Purchase, S.L., Olaru, D. 2007, “Doing Science with Simulation: Building an Innovation Network”, ANZMAC 2007 Conference, December 3-5, New Zealand, n/a, pp. 3421-3429.

Olaru, D., and Powell, J. 2007, "What Activity-based Analysis and Personal Sampling can do for Assessments of Exposure to Air Pollutants, NATOISPS International Technical Meeting on Air Pollution and its Applications, Aveiro, Portugal.

Purchase, S.L., Olaru, D., Denize, S. 2007, “Modelling Innovation Changes in Business Networks”, International Marketing and Processes: the third meeting of the IMP Group in Asia, Perth, Australia, CD Rom, pp. CD Rom.

Murphy, J., Schegg, R., Olaru, D., Hofacker, C. 2007, “Exploring email service quality (EMSQ) factors”, Information and Communication Technologies in Tourism 2007, Austria, 14, pp. 425-434.

Curtis, C., Olaru, D. 2007, “Travel minimisation and the 'neighbourhood'”, The European Transport Conference (ETC), October, 17-19, Noordwijkerhout, The Netherlands, CD Rom, pp. CD Rom.

Olaru, D., Curtis, C. 2007, “Is transit oriented development reducing the activity spaces?”, The 11th World Conference on Transport Research, June 24-28, Berkeley, US, http://www.uctc.net/wctrs/, CD Rom, pp. CD Rom.

Hashim, N., Olaru, D., Scaglione, M., Murphy, J. 2006, “A Theoretical Framework of Factors Relating to Internet Adoption Stages by Malaysian Hotels”, Teaching and Learning Forum - Quantitative Analysis of Teaching and Learning in Higher Education in Business Economics, Wien, Austria, 1, pp. 196-208.

Olaru, D. 2006, “Activity spaces and exposure to air pollutants”, XIV Congreso Panamericano de Ingenieria de Transito y Transporte, September 20-23, Las Palmas de Gran Canaria, Spain, n/a, pp. n/a.

Purchase, S.L., Olaru, D. 2006, “Agent-Based Modelling in Marketing Networks: Benefits and Challenges”, Advancing Theory, Maintaining Relevance, ANZMAC, December, 4-6, Brisbane, Australia, n/a, pp. n/a.

Purchase, S.L., Olaru, D., Vaaland, T.I. 2005, “Simulating the Effects of Changing Social Capital”, Building Social Capital in Networks, December, 11-14, Phuket, Thailand, http://www.impgroup.org/, N/A, pp. N/A.

Olaru, D., Smith, N., Ton, T. 2005, “Activities, accessibility and mobility for individuals and households”, 11th International Conference on Urban Transport and the Environment in the 21st Century, UK, 77, pp. 373-383.

Olaru, D., Beer, T., Powell, J., Gillet, R. 2005, “Linking activity-travel analysis and exposure assessment: benefits and challenges”, 1st International Conference on Environmental Exposure and Health, Southhampton, UK, 85, pp. 161-174.

Olaru, D., Smith, N., Peachman, J. 2005, “Whereabouts from Monday to Sunday?”, Australian Transport Research Forum 2005, Sydney, Australia, 28, pp. 1-14.

Smith, N., Salim, V., Gannon, J., Olaru, D., and Wigan, M. 2005, “Matching user demand and technical supply for the design of traveler information services”, Proceedings of the Transport Research Board TRB 2005, January 11-13, Washington DC, US.

Conference Full Written Non Refereed


Smith, B., Taplin, J., and Olaru, D. 2012, “Estimation of demand elasticities based on a mode choice model”, Paper presented at the 13th International Conference of the Association for Travel Behaviour Research, Toronto, Canada, 15-20 July.

Olaru, D. and Smith, B. 2012, “Consistency of relocation decisions and attitudes towards the built environment”, Paper presented at the 13th International Conference of the Association for Travel Behaviour Research, Toronto, Canada, 15-20 July.

Olaru, D. and Smith, B. 2011, “Life-Cycle Stages and Housing Decisions”, Paper presented at the New Urbanism and Smart Transport Conference - Towards Liveable Cities & Better Communities, Perth, Australia, 26-27 September.

Syminton, J., Smith, B., and Olaru, D. 2010, “Housing prices around TOD developments”, The 6th PATREC Forum, Perth, September 2.

Olaru, D., Smith, B., Qiu, M., and Taplin, J. 2008, “Relocation and TOD in a new railway corridor”, The 30th Conference of the Australian Institutes of Transport Research, Perth, December 10-12, n/a, pp. n.a.

Olaru, D. and Emery, S.J. 2007, “Simulation and GA-optimisation for modelling the operation of airport passenger terminals”, The 29th CAITR, http://www.unisa.edu.au/tsc/events/conferences/CAITR07/CAITR07.asp, n/a, pp. n/a.

Olaru, D., Thompson, E.F., Button, Y. 2006, “The evolution of webct in the School of Economics and Commerce at the University of Western Australia”, Teaching and Learning Forum - Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics, Melbourne, Australia, 1, pp. 80-95.

Extract of Conference Paper

Olaru, D., Powell, J. 2007, “What activity-based analysis and personal sampling can do for assessments of exposure to air pollutants”, The 29th ITM on Air Pollution Modelling and its Applications, Aveiro, Portugal, n/a, pp. 707-710.

Technical Report

Olaru, D., Franklin, P., and Masey, S. 2009, Capturing Activity and Time Use in Exposure Assessments, Report for Air Pollution Health Network, Department of Health WA.
Funding received
Participant
ARC LP0562422 – Impacts of Transit Led Development in a New Rail Corridor


Awards from the UWA Business School
Measuring travel behaviour with GPS (Global Positioning system) data, 2006, $8,200
Languages
English, Spanish, Romanian
Memberships
1999, Institute of Engineers Australia
1998, World Conference on Transportation Research Society
1998, Association for European Transport
1999, International Association of Travel Behaviour
2005, Australian Society of Operations Research
Honours and awards
2011, Best Paper Award at the Australian Transport Research Forum
2010, C.Y. O'Connor Prize of PATREC Research Forum 2010 - for the best paper
2008-2010, 2013, Nominations Excellence in Teaching Award UWA
2007, Excellence in Teaching Award (small class)
2006, Prize of ANZMAC - for the best track paper
2004, Early Career Symposium Fellow – Australian Academy of Technological Sciences and Engineering
2003, Exceptional Achievement Award – CSIRO, Atmospheric Research
2003, Prize of the Clean Air Society – Best Conference Poster
2002, Nomination Excellence in Teaching Award UWA
Previous positions
2003 - 2005, Post Doctoral Research Scientist - Commonwealth Scientific and Industrial Research Organization (CSIRO) – Atmospheric Research
2000 - 2002, Lecturer - UWA Business School
1995 - 1999, Lecturer - “Politehnica” University of Bucharest
1989 - 1995, Engineer- Romanian State Railways
Teaching
INMT3331 Network Management
INMT2239 Business Computing
INMT2231 Decision Making (Crawley and Singapore)
TRLO8536 Transport Research Methods
INMT7461/INMT3309 Multivariate (Applied) Data Analysis
INMT7526 Artificial Intelligence Applications for Business
MGMT5504/MGMT8504 Data Analysis and Decision Making (Crawley and Singapore)
Current external positions
Member of the Scientific Committee of WCTRS – from 2010 and Topic Area Manager for the WCTR2016 Conference in Shanghai, China

Member of the Association for European Transport – PSLUT Awards Committee – 2008-onwards


Adhoc reviewer for articles and papers submitted to:
Transportation Research A, Land Use Policy, Internation Journal of Sustainable Transportation, Journal of Choice Modelling
Journal of Artificial Societies and Social Simulation, Urban Policy and Research, International Journal of Hospitality Management

Conferences: World Conference in Transportation Research, PANAM Transport and Traffic Conference, Australasian Transport Research Forum, ANZMAC

Member – Planning for Sustainable Land Use & Transport Committee, Association for European Transport
Current projects
Industrial Relevance
“Modelling Network Innovation Performance Capability: A Multidisciplinary Approach” – ARC Discovery Project

“Determinants and impacts of light-rail access as a new transport mode. Case study Perth” - UWA Business School grant

“Modelling and evaluating the joint access mode and train station choice. Park and Ride” - ARC Linkage Project

'Analysis and modelling of driving patterns for limited-range electric vehicles" - ARC Linkage Project

“Valuation of housing and location attributes: Establishing prior estimates using hedonic regression analysis” - UWA Business School grant

Collaborations:

University of Sydney – collaboration with Prof Corinne Mulley (value uplift associated with transport infrastructure projects)
University of Western Sydney – collaboration with Dr Sara Denize (innovation in business networks using agent based modelling)

Centre for Asthma, Allergy and Respiratory Research, UWA, Princess Margaret Hospital and WA Chemistry Centre laboratories for exposure and biomarkers study;
RFCD
310103, 350405, 340211, 340214
Research profile
Research profile and publications
 

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Last updated:
Tuesday, 3 November, 2015 2:39 PM