W/Prof Geoff Soutar
Marketing (UWA Business School)
- Contact details
- Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
- +61 8 6488 7885
- +61 8 6488 1072
- BEc W.Aust., MA PhD C'nell, FAIM, FAMI, FMIS, FANZAM
- Winthrop Professor Geoffrey Soutar graduated in economics from the University of Western Australia (UWA) and undertook doctoral training at Cornell University before returning to teach at the UWA, from 1973 to 1986. He was Foundation Professor of Management at Curtin University of Technology from 1986 to 1994 and Executive Dean of the Faculty of Business and Public Management at Edith Cowan University from 1994 until 1999. He was also Director of the Graduate School of Management at UWA from 2000 until 2007 and Head of the Marketing Discipline Group at UWA from 2008 to 2016.
W/Prof. Soutar has been a consultant to a large number of private and public sector organisations in Australia and internationally and has been active in research across a wide area, publishing more than 200 research papers in journals and in book chapters, as well as a number of research monographs, across a wide range of management and marketing areas and presenting more than 300 papers at seminars and conferences. His present research interests include cross-cultural decision-making, new product and service development and the marketing of services, especially educational and tourism services. He has a particular interest in service quality and its impact on organisational success, from which evolved a long-term study of consumption value and its impact on people's willingness to buy and their subsequent satisfaction or dissatisfaction.
PhD (in Business), Cornell University, 1974
Master of Arts, Cornell University, 1973
Bachelor of Economics (First Class Honours), University of Western Australia, 1971
- Key research
- Consumer behaviour, cross-cultural consumer decision making, consumption value, tourism marketing, the marketing and management of international education
- Ten career-best publications
1. Clarke, Y.M. & Soutar G.N. (1982). Consumer acquisition patterns for durable goods- Australian evidence. Journal of Consumer Research, 8(4), 456-460.
2. Soutar, G. N., & McLeod, P. B. (1993). Residents' perceptions on the impact of the America's Cup. Annals of Tourism Research, 20(3), 571-582.
3. Soutar, G.N., Grainger, R. & Hedges, P. (1999). Australian and Japanese value stereotypes: A two-country study. Journal of International Business Studies, 30(1), 203-216.
4. Sweeney, J.C., Soutar, G.N. & Johnson, L.W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.
5. Sweeney, J.C. & Soutar, G.N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
6. Mazzarol, T. & Soutar, G.N. (2001). The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium. London: Elgar
7. Sweeney, J. C. Soutar G. N. & Mazzarol, T. W. (2008). Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives. European Journal of Marketing 42(3/4), 344-364.
8. Lee, J A., Soutar, G N. & Louviere, J. (2008) “An alternative approach to measuring Schwartz's values: The best-worst scaling approach,” Journal of Personality Assessment, 90(4), 335-347.
9. Williams, A. P. & Soutar, G. N. (2009). Value, satisfaction and behavioral intentions in an adventure tourism context. Annals of Tourism Research 36(3), 413-438.
10. Bardi, A., Lee, J. A., Hofmann-Towfigh, N. & 97(5), 913-929. Soutar, G. N. (2009). The Intra-individual structure of value change. Journal of Personality and Social Psychology,
Journal Articles (Scholarly Refereed Journals)
Izquierdo, L. R., Olaru, D., Izquierdo, S. S., Purchase, S. and Soutar, G. N. (2015) Fuzzy Logic for Social Simulation Using NetLogo. Journal of Artificial Societies and Social Simulation 18 (4) 1 . doi: 10.18564/jasss.2885.
Harrigan, P.O, Soutar, G.N Choudhury & M.M Lowe, M. (2015). Modelling CRM in a Social Media Age. Australasian Marketing Journal 23(1), 27-37.
Soutar, G.N, Wilkinson I & Young, L. (2015). Research Performance of Marketing Academics and Departments: An International Comparison. Australasian Marketing Journal 23(2), 155-161.
Kamal Basha, N., Sweeney. J. C. & Soutar, G. N. (2015). Effects of Country and Delivery Mode on Perceived Risk in International Higher Education, Journal of Marketing for Higher Education 25(2), 171-203.
O'Brien, I Jarvis, W. & Soutar, G. N. (2015). Integrating Social Issues and Customer Engagement to Drive Loyalty in a Service Organisation. Journal of Services Marketing 29 (6/7), 547 – 559.
Rasmi, R, Ng, S. I., Julie A Lee, J. A., Soutar, G. N. (2014). Tourists' Strategies: An Acculturation Approach. Tourism Management 40(1), 311-320.
Sneddon, J., Lee, J. A. & Soutar, G. N. (2014). Exploring Wool Apparel Consumers’ Ethical Concerns and Preferences. Journal of Fashion Marketing and Management 18(2), 169-186.
Gountas, S., Gountas, J., Soutar, G. N. & Mavondo, F. (2014). Delivering Good Service: Personal Resources, Job Satisfaction and Nurses’ ‘Customer’ (Patient) Orientation. Journal of Advanced Nursing 70(7), 1553-1563.
Sweeney, J. C., Soutar, G. N. & Mazzarol, T. W. (2014). Factors Enhancing Word-of-Mouth Influence: Positive and Negative Service-Related Messages. European Journal of Marketing 48(1/2), 336-359.
Sweeney, J. C., Webb, D., Soutar, G. N. & Mazzarol, T. W. (2014). Self-Determination Theory and Word of Mouth about Energy Saving Behaviors: An Online Experiment. Psychology & Marketing (in press).
Reboud, S., Mazzarol, T. W. & Soutar, G. N. (2014). Low-Tech vs High-Tech Entrepreneurship: A Study in France and Australia. Journal of Innovation Economics & Management 2(14), 121-141.
Webb, D., Soutar, G. N., Mazzarol, T. W. & Saldaris, P. (2013). Self-Determination Theory and Consumer Behavioural Change: Evidence from a Household Energy-Saving Behaviour Study. Journal of Environmental Psychology 35(3), 59-66.
Alden, D. A., Kelley, J. B., Riefler, P., Lee, J. A. & Soutar, G. N. (2013). The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? Journal of International Marketing 21(2), 17-38.
Jegethesan, K, Sneddon, J. & Soutar, G. N. (2012). Young Australian Consumers’ Preferences for Fashion Apparel Attributes. Journal of Fashion Marketing and Management 16(3), 275-289.
Mazzarol, T. & Soutar, G. N. (2012). Revisiting the Global Market for Higher Education. Asia-Pacific Journal of Marketing and Logistics (Invited Paper) 24(5), 717-737.
Kiffin-Petersen, S. A., Murphy, S. & Soutar, G. N. (2012). The problem-solving service worker: Appraisal mechanisms and positive affective experiences during customer interactions. Human Relations 65(9), 1179-1206.
Kelley, J. B., Lee, J. A. & Soutar, G. N. (2012). Global Cultural Identity: An Examination of Bicultural Self-Concepts through Priming in Australia. International Business: Research, Teaching and Practice 6(1), 76-95.
Teo, R. & Soutar, G. N. (2012). Word of Mouth Antecedents in an Educational Context: A Singaporean Study. International Journal of Educational Management 26(7), 678-695.
Sneddon, J. N., Lee, J. A. & Soutar, G. N. (2012). Making Sense of Consumers’ Wool Apparel Preferences. The Journal of the Textile Institute 103(4), 405-415.
Marshall, G., Kiffin-Petersen, S. & Soutar, G. N. (2012). The Influence Personality and Leader Behaviours have on Teacher Self-Leadership in Vocational Colleges. Educational Management, Administration and Leadership 40(6), 707-723.
Sneddon, J. N., Lee, J. A. & Soutar, G. N. (2012). Exploring Consumer Beliefs about Wool apparel in the USA and Australia. The Journal of the Textile Institute 103(1), 40-47.
Sweeney, J. C. Soutar G. N. & Mazzarol, T. W. (2012). Word of Mouth: Measuring the Power of Individual Messages. European Journal of Marketing 46(1-2), 237-257.
Hogan, S.J., Soutar, G. N., McColl-Kennedy, J. R. & Sweeney, J. C. (2011). Reconceptualizing Professional Service Firm Innovation Capability: Scale Development. Industrial Marketing Management 40(8), 1264-1273.
Sweeney, J. C., Soutar, G. N. & McColl Kennedy, J. R. (2011). The Marketing Practices - Performance Relationship in Professional Service Firms. Journal of Service Management 22(3), 292-316.
Kiffin-Petersen, S. A., Jordan, C. L. & Soutar, G. N. (2011). The Big Five, Emotional Exhaustion and Citizenship Behaviors in Service Settings: The Mediating Role of Emotional Labor. Personality and Individual Differences 50(1), 43-48.
Sneddon, J. N., Soutar, G. N. & Mazzarol, T. (2011). Modelling the Faddish, Fashionable and Efficient Diffusion of Agricultural Technologies. Technological Forecasting and Social Change 78(3), 468-480.
Lee, J. A., Soutar, G. N., Daly, T. M. & Louviere, J. J. (2011), Schwartz Value clusters in the United States and China. Journal of Cross-Cultural Psychology 42(2), 234-253.
Perryer, C.R., Soutar, G.N. & Leighton, C.L. 2011). Ethical Attitudes in Business: A comparative study in seven countries, Journal of Accountancy and Management, 4 (2), 11.
Quintal, V. A., Lee, J. A. & Soutar, G. N. (2010). Tourists’ Information Search: The Differential Impact of Risk and Uncertainty Avoidance. International Journal of Tourism Research 12(4), 321-333.
Amonini, C., McColl Kennedy, J. R., Soutar, G. N. & Sweeney, J. C. (2010). How Professional Service Firms Compete in the Market: An Exploratory Study. Journal of Marketing Management 26(1&2), 28-55.
Quintal, V. A., Lee, J. A. & Soutar, G. N. (2010). Risk, Uncertainty and the Theory of Planned Behaviour: A Tourism Example. Tourism Management 31(6), 797-805.
Daly, T. M., Lee. J. A. & Soutar, G. N. (2010). Conflict Handling Style Measurement: A Best-Worst Scaling Application. International Journal of Conflict Management 21(3), 281-308.
Lee, J. A. & Soutar, G N. (2010). Is Schwartz’s Value Survey an Interval Scale, and Does It Really Matter? Journal of Cross-Cultural Psychology 41(1), 76-86.
Pettigrew, S., Daly, T. M., Lee, J. A., Soutar, G. N. & Manning K. (2010). Travelers’ Currency Conversion Behaviors. Annals of Tourism Research 37(1), 264-269.
Bardi, A., Lee, J. A., Hofmann-Towfigh, N. & Soutar, G. N. (2009). The Intra-Individual structure of value change. Journal of Personality and Social Psychology 97(5), 913-929.
Soutar, G N., & Murphy, J. (2009). Journal quality: A Google Scholar analysis. Australasian Marketing Journal 17(3), 150-153. (B)
Pattni, I. & Soutar, G. N. (2009). The effectiveness of self-management training in organisations from two culturally different countries. Journal of Management Development 28(7), 633-646.
Sneddon, J., Soutar G. & Mazzarol, T. (2009). A socio-cognitive perspective on industry innovation initiatives. Prometheus 27(3), 251-265.
Gan, B. D., Lee. J. A. & Soutar, G N. (2009). Preferences for training options: A conjoint analysis. Human Resource Development Quarterly 20(3), 307-330.
Sneddon, J. N., Soutar, G. N. & Mazzarol, T. (2009). On-farm innovation in the Australian wool industry: A sense-making perspective. Experimental Agriculture 45(3), 295-312.
Silcox, S. & Soutar, G. N. (2009). Patrons’ intentions to continue using a recreation centre: A suggested model. Managing Leisure 14(3), 177-194.
Mazzarol, T., Reboud, S., & Soutar, G. N. (2009). Strategic planning in growth oriented small firms. International Journal of Entrepreneurial Behaviour & Research 15(3-4), 320-345.
Williams, A. P. & Soutar, G. N. (2009). Value, satisfaction and behavioral intentions in an adventure tourism context. Annals of Tourism Research 36(3), 413-438.
Chiam, M., Soutar, G. N., & Yeo, A. (2009). Online and Offline Travel Package Preferences: A Conjoint Analysis. International Journal of Tourism Research 11(1), 31-40.
Clark-Murphy M. & Soutar, G. N. (2008). Do Retail Stockbrokers Understand Clients’ Investment Preferences? Journal of Financial Services Marketing 13(2), 135-149.
McColl Kennedy, J. R., Sweeney, J. C., Soutar, G. N., & Amonini, C. (2008). Professional Service Firms are Relationship Marketers: But Does Size matter? Australasian Marketing Journal 16(1), 30-47.
Soutar, G. N. & Ward, S. (2008). Looking at Behavioral Innovativeness: A Rasch Analysis. Journal of End User Computing, 20(4), 1-22.
Soutar, G. N. & Ridley, S. (2008). Looking at Leaders: A Conjoint Analysis. Leadership and Organisational Development Journal 29(5), 461-472.
Lee, J A., Soutar, G N., & Louviere, J. (2008) “An Alternative Approach to Measuring Schwartz's Values: The Best-Worst Scaling Approach,” Journal of Personality Assessment 90(4), 335-347.
Sweeney, J. C. Soutar G. N. & Mazzarol, T. W. (2008). Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives. European Journal of Marketing 42(3/4), 344-364.
Mazzarol. T.W. & Soutar, G. N. (2008). Australian Educational Institutions’ International Markets: A Correspondence Analysis. International Journal of Educational Management 28(3), 229-238.
Lee, J. A., Soutar G. N., Daly, T. M. (2007). Tourists’ Search for Different Types of Information: A Cross-National Study, Information Technology & Tourism 9(34), 165-176.
Lee, J. A., Soutar, G. N., Louviere, J. (2007). Measuring Values using Best-Worst Scaling: The LOV example. Psychology & Marketing 24(12), 1025-1041.
Mazzarol, T. W. & Soutar G. N. (2007). Strategy Matters: Strategic Positioning and Performance in the Education Services Sector. International Journal of Nonprofit and Voluntary Sector Marketing 13(2), 141-151.
Mazzarol, T. W., Soutar, G. N. & Sweeney, J. C. (2007). Conceptualizing Word-of-Mouth Activity, Triggers and Conditions: An Exploratory Study. European Journal of Marketing 41(11/12), 1475 - 1494.
Choo, S, Mazzarol, T. & Soutar, G.N. (2007). The Selection of International Retail Franchisees in East Asia. Asia Pacific Journal of Marketing and Logistics 19(4), 380-397.
Ng, S. I, Lee, J. A. & Soutar, G. N. (2007). Tourists' Intention to Visit a Country: The Impact of Cultural Distance. Tourism Management, 28(6), 1497-1506.
Ng, S. I., Lee, J. A. & Soutar, G. N. (2007). Are Hofstede's and Schwartz's Value Frameworks Congruent? International Marketing Review 24(2), 164-180.
Pattni, I., Soutar, G. N. & Klobas, J. E. (2007). The Impact of a Short Self-Management Training Intervention in a Retail Banking Environment. Human Resource Development Quarterly 18(2), 159-178.
Cooksey, R. W. & Soutar, G. N. (2006). Coefficient Beta and Hierarchical Item Clustering: An Analytical Procedure for Establishing and Displaying the Dimensionality and Homogeneity of Summated Scales. Organizational Research Methods, 9(1), 78-98.
Girardi, A., Soutar, G. N. & Ward, S. (2005). The Validation of a Use Innovativeness Scale. European Journal of Innovation Management, 8(4), 471-481.
Williams, P. & Soutar, G. N. (2005). Close to the “Edge”: Critical Issues for Adventure Tourism Operators. Asia Pacific Journal of Tourism Research, 10(3), 247-261.
Mazzarol, T., Soutar, G. N. & Adam, D. (2005). A Diagnostic Tool for HRM Benchmarking within a Health Care System. Advances in Health Care Management, 5, 273- 295.
Still, L. V., Soutar, G. N. & Walker, E. A. (2005). The Impact of Gender and Generation on the Start-Up Goals and Satisfaction of Home-Based and Commercial Enterprises. Small Enterprise Journal, 13(1), 72- 80.
Wood, B., Tapsall, S. & Soutar, G. N. (2005). Borderless Education: Implications for Management. International Journal of Education Management, 19(5), 428-436.
Clark-Murphy M. & Soutar, G. N. (2005). Individual Share Investors’ Preferences: A Segmentation Analysis. Journal of Behavioral Finance, 6(1), 6-14.
Chong, V. K., Monroe G. S. & Soutar, G. N. (2005). The impact of emotional reaction and the cognitive role of occupational stress on professional public accountants’ performance. Asian Review of Accounting, 12(1), 64-78.
Sullivan-Mort, G., McColl-Kennedy, J. R., Kiel, G. & Soutar, G. N. (2004). Australian and New Zealand Senior Academics’ Perceptions of Marketing Journals. Australasian Marketing Journal, 12(2), 51-72.
Clark-Murphy M. & Soutar, G. N. (2004). What Individual Investors Value: Some Australian Evidence. Journal of Economic Psychology, 25(4), 539-555.
Huang, X., Soutar, G. N. & Brown, A. (2004). Measuring New Product Success: An Empirical Investigation of Australian SMEs. Industrial Marketing Management, 33(2), 117-123.
Soutar G. N. & Sweeney, J. C. (2003). Are There Cognitive Dissonance Segments? Australian Journal of Management, 28(3), 227-249.
Newby R., Soutar, G. N., & Watson, J. (2003). Comparing Traditional Focus Groups with a Group Support System (GSS) Approach for Use in SME Research. International Small Business Journal, 21(4), 421-434.
Mazzarol, T., Soutar, G. N. & Seng, M. S. Y. (2003), The Third Wave: Future Trends in International Education. International Journal of Educational Management, 17(3), 90-99.
Storer, C. E., Soutar, G. N., Darrington, M. & Rola-Rubzen, M. F. (2002). “Buyer-Seller Reflections on inter-organisational information systems: Implications for chain data collection methods. Journal on Chain and Network Science, 2(2), 117-134.
Mazzarol, T. & Soutar, G. N. (2002). “Push-Pull” Factors Influencing International Student Destination Choice. International Journal of Educational Management, 16(2), 82-90.
Soutar, G. N. & Turner, J. P. (2002). Students’ Preferences for University: A Conjoint Analysis. International Journal of Educational Management, 16(1), 40-45.
Huang, X., Soutar, G. N. & Brown, A. (2002). New Product Development Processes in Small and Medium Enterprises: Some Australian Evidence. Journal of Small Business Management, 40(1), 27-42.
Grainger, R., Soutar, G.N., Chatterjee, S.R. (2001). Australian and Japanese Managerial Perceptions of Organizational Effectiveness. Asia Pacific Journal of Economics and Business 4(2), 35-51.
Venkatesan, V. & Soutar, G. N. (2001). Market Research in Australian SMEs: An Empirical Study. Small Enterprise Research 9(2), 17-31.
Ewing, M. T., Pinto, T. M. & Geoffrey N. Soutar (2001) Agency-Client Chemistry: Demographic and Psychographic Influences. International Journal of Advertising 20(2), 169-187.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing 77(2), 203-220.
Huang, X., Soutar, G. N. & Brown, A. (2001). Resource Adequacy in New Product Development: A Discriminant Analysis. European Journal of Innovation Management 4(1), 53-59.
Thomas, R. W., Soutar, G. N. & Ryan, M. M. (2001). The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form. Journal of Personal Selling & Sales Management, 21(1), 63-69.
Grainger R. J., Soutar G. N. & Chatterjee, S. R. (2000). Organisational Effectiveness in Australian-Japanese Business Dealings: A Situation Specific Approach. The Asia Pacific Journal of Economics and Business, 4(2), 35-51.
Carlsen, J., Getz, D. & Soutar. G. N. (2000). Event Evaluation Research. Event Management, 6(4), 247-257.
Johnson, L. W, Soutar, G. N. & Sweeney, J. C. (2000). Moderators of the Brand Image-Product Quality Relationship. Journal of Brand Management, 7(6), 425-433.
Mazzarol, T., Soutar, G. N. & Thein, V. (2000). Marketing Educational Services - Institutional and Student Perspectives. The Journal of Marketing for Higher Education, 10(2), 39-57.
Monroe, G., Soutar, G. N. & Claybaugh, A. (2000). Factors affecting job performance and satisfaction in accounting firms: An analysis of differences between large and small public accounting firms. Australian Accounting Review, 10(1), 65-72.
Colyer, S., Soutar, G. N. & Ryder, P. (2000). Organizational Culture Profiles in Local Government Authority Recreation Services: Some Australian Evidence. Journal of Park and Recreation Administration 18(2), 71-85.
Sweeney, J. C., Hausknecht, D. R. & Soutar, G. N. (2000). Measuring cognitive dissonance: A multidimensional scale. Psychology and Marketing 17(5), 369-385.
Mazzarol, T., & Soutar, G. N. (1999). Sustainable competitive advantage for educational institutions: A suggested model. International Journal of Educational Management, 13(6), 287-300. [Winner best paper award, 1999]
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.
Soutar, G. N., Grainger, R., & Hedges, P. (1999). Australian and Japanese value stereotypes: A two-country study. Journal of International Business Studies, 30(1), 203-216.
Mazzarol, T., & Soutar, G. N. (1999). China's demand for international education - social and policy implications for Australia. The Journal of Contemporary Issues in Business and Government, 5(1), 34-45.
Christopher, T., & Soutar, G. N. (1999). Assessment preferences: A conjoint analysis of accounting students. Accounting Research Journal, 12(1) 99-108. [Winner best paper award, 1999 – educational section]
- Roles, responsibilities and expertise
- Director of the Doctor of Business Administration Program
- Future research
- There are four major research streams:
1. Cooperative Organisations and their roles in the modern marketplace.
2.The role online communities play in reducing people's energy consumption.
3. Personal values and their roles in people's decision-making processes.
4. The roles innovation networks play in new product development.
- Funding received
- $60000 - Australia Council - An Examination of the Knowledge and Attitudes that Arts Organisations have about Marketing’, with Helen Close, David Hough and Roger Seares (1997).
$35000 - ARC SPIRT Grant – An Examination of the Factors Relevant to Evaluating Major Events, with Jack Carlsen and Don Getz (1999).
$80000 –AEI Grant – ‘Perceptions, Information and Choice: Understanding How Chinese Students Select a Country for Overseas Study’, with Tim Mazzarol and Don Smart (2000).
$75000 - NCVER Grant – ‘An evaluation of the Impact of the Frontline Management Initiative (FMI), with Llandis Barratt-Pugh (2001).
$542,000 – ARC Linkage Project - 'Understanding Cross-Cultural Consumer Behaviour and Implications for Effective Segmentation, Targeting and Positioning of Western Australia as a Tourism Destination', with Associate Professor Julie Lee (2002).
$20,000 - Australian New Zealand Academy of Management - 'Research Productivity Survey' (2002).
$86,000 – ARC Linkage Project - 'The Impact of Self-Management Training on Staff Satisfaction, Absenteeism and an Organisation's Service Culture', with Dr Renu Burr (2002).
$80,000 - ' ARC Linkage Project – ‘An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets', with Professor Timothy Mazzarol and Professor Jillian Sweeney (2003).
$140,000 – ARC Linkage Grant to examine the impact of a self-management training program on workplace factors (with Renu Burr). (2003)
$210,000 - ARC Discovery Project – ‘The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context', with Professor Jillian Sweeney and Prof Janet McColl-Kennedy (2003).
$210,000 – ARC Discovery Grant – ‘Building Better Brands: A Study of Australian Organizations and Consumers’, with Professor Aron O’Cass and Professor Bill Merrilees (2003).
$8,500 - Tourism Western Australia - 'UK Tourists Intentions to Visit Australia - A Best Worst Approach', with Associate Professor Julie Lee (2007).
$244,000 - ARC Discovery Grant to extend the theory and measurement of personal values (with Julie Lee, Jordan Louviere and Shalom Schwartz). (2010)
$730,000 - ARC Linkage Grant to investigate the factors that influence the sustainability and competitiveness of cooperative enterprises (with Tim Mazzarol, John Watson and Jo Sneddon). (2010)
$650,000 – ARC Linkage Grant to examine ways to develop sustainable energy saving behaviour through communication: A longitudinal study (with Tim Mazzarol, Jill Sweeney and Dave Webb). (2010)
$176,000 – ARC Discovery Grant to model network innovation performance capability (with Sharon Purchase, Doina Olaru and Ray Cooksey). (2012)
$510,000 – ARC Linkage Grant to examine Dynamic Relations between Values and Consumer Behaviour - Age and Life Stage (with Julie Lee, Anat Bardi, Hesterina VanHerk, Len Coote). (2015)
- Fellow of the Academy of Social Sciences Australia
Fellow and Life Member of the Australian and New Zealand Academy of Management
Fellow of the Australian and New Zealand Marketing Academy
Fellow of the Australian Institute of Management
Life Member of the Australian Market and Social Research Society
- Honours and awards
- Benjamin Rosenstamm Prize in Economics, 1967
Convocation Prize in Commerce, 1968
John Storey Prize in Economics and Commerce, 1970
Fulbright Postgraduate Scholar 1971-1973
Cornell University Teaching Assistantship, 1971, 1972-73
Cornell University Fellowship, 1971-72
Earhart Fellowship, 1972-73
Western Australian Institute of Business Administration’s Popular and Effective Lecturer Award, 1986
GMA and UWA Award for Outstanding Contributions to Postgraduate Business Education, 2005.
UWA Business School Citation for Outstanding Contributions to Student Learning, 2007.
UWA Award for Excellence in Teaching (Postgraduate Supervision), 2007.
Nancy Keegan and Don Voelte Distinguished Scholar, University of Western Australia, 2008-.
Australian Teaching and Learning Council Citation for an Outstanding Contribution to Student Learning, 2008.
Distinguished Researcher Award, Australian and New Zealand Marketing Academy, 2008.
- Previous positions
- 2008-2016, Professor of Marketing, University of Western Australia Business School
2008-2016, Professor of Marketing and Head of the Marketing Discipline, University of Western Australia Business School
2000-2007, Director and Professor, Graduate School of Management, University of Western Australia
1999, Professor of Management, Graduate School of Management, University of Western Australia
1998-1999, Executive Dean, Faculty of Business and Public Management, Edith Cowan University
1997-1998, Acting Pro Vice Chancellor, Research and Advancement, Edith Cowan University
1995-1998, Executive Dean, Faculty of Business, Edith Cowan University
1986-1995, Foundation Professor of Management, Curtin University of Technology
1982, Honorary Visiting Research Fellow, Australian Graduate School of Business, University of New South Wales
1978-1985, Senior Lecturer, Department of Management, University of Western Australia
1978, Visiting Fellow, Cornell University
1973-1977, Lecturer, Department of Commerce, University of Western Australia
- Multivariate Data Analysis (DBA and Honours)
Strategic Marketing (MBA)
Marketing Principles (MBA)
- Current external positions
- Member of the Editorial Board of:
Australasian Marketing Journal
Journal of Management & Organization
Australasian Journal of Market & Social Research
Member, State Committee, Hoover Marketing Awards.
Member, Deputy President and President of the State Council of the Australian Marketing Institute.
Foundation Executive Member, Institute for Small Business Research
Member, Council of the Diabetes Association of Western Australia
Chair, State Government Industry and Export Awards Committee
Member, Arts Venture Capital Advisory Board, Ministry of Culture and the Arts (WA Government)
Member of the Executive Committee and President of the Australian and New Zealand Academy of Management
Member of the Executive Committee of the Australian and New Zealand Marketing Academy
Chair, State Aboriginal Business Awards Committee
Member, Government Public Sector Excellence Awards Committee
Member and Chair, Ernst and Young Entrepreneur of the Year Committee
Member of many committees at various universities
- Current projects
- Industrial Relevance
A word of mouth study is being undertaken that is examining the reasons people give WOM and the ways people give and receive WOM. The results will provide insights into the strategies organisations can use to better manager these informal messages and the ways WOM can be improved [co-researchers are Tim Mazzarol and Jill Sweeney].
A study of the strategic approaches used by professional service firms is being undertaken that is examining the ways these firms approach their markets. The results will provide insights into the strategies that impact most on firm performance and the contextual factors that influence such relationships. Managers will be able to assess their strategic approaches to see how well aligned they are with effective strategies [co-researchers are Jill Sweeney and Janet McColl-Kennedy].
A study is being undertaken that is attempting to develop a consumer decision-making model that is relevant across cultures. The study is centred on tourism, but it is designed to be widely applicable. The results should provide information about the way people make consumption decisions and, so, help managers better understand the factors that influence their customers [co-researcher is Julie Lee].
A study is being undertaken to examine the role emotional labour plays in people’s work lives and, in particular, on their well-being and interactions with customers or clients. The results should help managers recruit and train employees more effectively [co-researchers Sandy Kiffin-Petersen and Catherine Jordan].
Links with Industry
Undertaken many research projects with private, sector, public sector and not-for-profit sector organisations.
Served on many committees for such organisations as the Chamber of Commerce and Industry, the Australian Institute of Management, the Australian marketing Institute and the Australian Market and Social Research Society.
Collaborations with Other Institutions
Joint research projects with academics at:
University of Newcastle
University of Technology Sydney
University of Houston
Colorado State University
- Research profile
Research profile and publications