The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Paul Harrigan

Dr Paul Harrigan

Senior Lecturer
Marketing (UWA Business School)

Contact details
Address
Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 1979
Fax
+61 8 6488 1004
Email
paul.harrigan@uwa.edu.au
Qualifications
BSc Belf., MSc PhD Ulster
Biography
I have been at UWA since July 2012. Before this, I was a Lecturer in Marketing at the University of Southampton in the UK from 2008-2012. I have also been an Adjunct Professor at IESEG School of Management in France since 2011. My PhD, awarded 2008, is from Ulster University in the UK.

I have considerable experience in research, teaching, university service, and industry engagement. My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 30 international journals and books, and presented it at over 30 international conferences. I have assisted many organisations with their social media marketing. My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.
Key research
Digital/Social Media marketing
Customer engagement
Customer relationship management (CRM)
Relationship marketing
Entrepreneurial or small business marketing
Mixed (quantitative and qualitative) methods research
Publications
BOOKS
Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T. and Kopanidis, F. (2017), Marketing (2nd edition), Sydney: McGraw-Hill.

Grewal, D., Levy, M., Mathews, S., Harrigan, P. and Bucic, T. (2015), Marketing, Sydney: McGraw-Hill.

Coussement, K. and Harrigan, P. (2014), All you need is love (with your customers!). A customer relationship management fairytale. Ghent, Belgium: University Press. ISBN 978-94-6197-190-6.

Sethna, Z., Jones, R. and Harrigan, P. (2013), Entrepreneurial Marketing: Global Perspectives, Yorkshire: UK.

BOOK CHAPTERS
Harris, L., Harrigan, P. and Leah, J. (2011), ‘The Role of Technology- Enhanced Learning in the Development of Global Knowledge Worker’, in Global Knowledge Workers, Surrey, UK: Edward Elgar Publishing.

JOURNAL ARTICLES (SCHOLARLY REFEREED) (n=31). Google Scholar h-index: 14.
Ardiansyah, Y., Harrigan, P., Soutar, G. and Daly, T. (2018), ‘Consumers’ perceived benefits in peer-communication through social advertising’, Journal of Interactive Advertising, forthcoming. (B)

Harrigan, P., Evers, U., Miles, M. and Daly, T. (2018). ‘Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent’, Journal of Business Research, forthcoming. (A).

Guha, S., Harrigan, P. and Soutar, G. (2018), ‘Linking social media to customer relationship management (CRM): a qualitative study on SMEs’, Journal of Small Business and Entrepreneurship, forthcoming. (C).

Fujita, M., Harrigan, P. and Soutar, G. (2018), ‘Strategic co-creation of content and student experiences in social media: an identity theories perspective’, Qualitative Market Research, forthcoming. (B)

Wilk, V., Soutar, G., and Harrigan, P. (2018), ‘Tackling social media data using QSR NVivo and Leximancer’, Qualitative Market Research, forthcoming. (B)

Wilk, V., Harrigan, P. and Soutar, G. (2018), ‘Navigating Online Brand Advocacy (OBA): An Exploratory Analysis, Journal of Marketing Theory & Practice, forthcoming. (B)

Fujita, M., Harrigan, P. and Soutar, G. (2018), ‘Capturing and Co-creating Student Experiences in Social Media: A Social Identity Theory Perspective’, Journal of Marketing Theory & Practice, forthcoming. (B)

Aleti, T., Ilic, J., Harrigan, P. (2017), ‘Consumer socialisation through online interaction: How consumers use social media to influence peers about tourism decisions’, Journal of Vacation Marketing, forthcoming. (A)

Fujita, M., Harrigan, P. and Soutar, G. (2017), ‘International students’ engagement in their university’s social media: An exploratory study’, International Journal of Educational Management, vol. 31, no. 7, pp. 1119-1134. (B)

Fujita, M., Harrigan, P. and Soutar, G. (2017), ‘A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics’, Journal of Global Scholars of Marketing Science, vol. 27, no. 2, pp. 148-164. (C)

Harrigan, P., Evers, U., Miles, M. and Daly, T. (2017), ‘Customer engagement with tourism social media brands’, Tourism Management, vol. 59, pp. 597-609. (A*)

Archer, C. and Harrigan, P. (2017), ‘Strategic Communication in the Digital Age’, PRism, vol 13, no. 1, pp. 1-14. (B).

Doherty, E., Harrigan, P., Ramsey, E. and Ibbotson, P. (2016), ‘Impact of Broadband Internet Technologies on Business Performance of Irish SMEs’, Strategic Change, vol. 25, no. 6, pp. 693-716.

Aleti, T., Harrigan, P., Cheong, M. and Turner, W. (2016), ‘An investigation of how the Australian brewing industry influence consumers on Twitter’, Australasian Journal of Information Systems, vol. 20, pp. 1-20. (A)

Archer, C. and Harrigan, P. (2016), ‘Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations’, Media International Australia, vol. 160, no. 1, pp. 67-77. (ERA A, h5-index 12).

Archer, C., Pettigrew, S. and Harrigan, P. (2016), ‘A thematic Analysis of Mothers’ Motivations for Blogging’, Maternal and Child Health, vol. 20, no. 5, pp 1025-1031. (A, IF 2.083, h5-index 36).

Coussement, K., Harrigan, P. and Benoit, D. (2015), ‘Optimum Customer Response Modelling of Direct Mail Campaigns’, Expert Systems with Applications. vol. 42, no. 22, pp. 8403–8412 (C, IF 2.240, h5-index 91).

Harrigan, P., Soutar, G., Choudhury, M. M. and Lowe, M. (2015), ‘Modelling CRM in a Social Media Age’, Australasian Marketing Journal, vol. 23, no. 1, pp. 27-37. (B)

Miles, M., Gilmore, A., Harrigan, P., Lewis, G. and Sethna, Z. (2015), ‘Entrepreneurial marketing: the evolution of entrepreneurial marketing theory’, Journal of Strategic Marketing, vol. 23, no. 2, pp. 94-111. (A)

Harris, L. and Harrigan, P. (2015), ‘Social media in politics: the ultimate voter engagement tool or simply an echo chamber', Journal of Political Marketing, vol. 14, no. 3, pp. 251-283.

Archer, C., Pettigrew, S. and Harrigan, P. (2014), ‘A tale of power, passion and persuasion: Bloggers, public relations and ethics’, Asia Pacific Public Relations Journal, vol. 15, no. 1. (B)

Harrigan, P. and Miles, M. (2014), ‘From e-CRM to s-CRM. Critical factors underpinning the Social CRM activities of SMEs’, Small Enterprise Research, vol. 21, pp. 99-116. (C)

Choudhury, M. M. and Harrigan, P. (2014), ‘CRM to Social CRM: The Integration of New Technologies into Customer Relationship Management’, Journal of Strategic Marketing, vol. 22, no. 2, pp.149-176. (A)

Harrigan, P., Ramsey, E. and Ibbotson, P. (2012), ‘Entrepreneurial Marketing in SMEs: the key capabilities of e-CRM’, Journal of Research in Marketing and Entrepreneurship, vol. 14, no. 1, pp. 40-64. (C)

Harrigan, P., Ramsey, E. and Ibbotson, P. (2011), ‘Exploring and Explaining SME Marketing: Investigating e-CRM using a Mixed Methods Approach’, Journal of Strategic Marketing, vol. 33, no. 3, pp. 253-272. (A)

Harrigan, P. and Hulbert, B. (2011), ‘How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education’, Journal of Marketing Education, vol. 33, no. 3, pp. 253-272. (B)

Harrigan, P., Schroeder, A., Qureshi, I. Fang, Y., Ramsey, E., Ibbotson, P. and Meister, D. (2011), ‘eCRM capabilities of SMEs: A model and its relationships’, International Journal of Electronic Commerce, vol. 15, no. 2, pp. 7-46. (A)

Harrigan, P., Ramsey, E. and Ibbotson, P. (2011), ‘Critical Factors Underpinning the e-CRM Activities of SMEs’, Journal of Marketing Management, vol. 27, no. 5/6, pp. 503-529. (A)

Harrigan, P., Ramsey, E. and Ibbotson, P. (2009), ‘Investigating the e-CRM Activities of Irish SMEs’, Journal of Small Business and Enterprise Development, vol. 16, no. 3, pp. 443-465. (C)

Harrigan, P., Ramsey, E. and Ibbotson, P. (2008), ‘e-CRM in SMEs: an exploratory study in Northern Ireland’, Marketing Intelligence and Planning, vol. 26, no. 4, pp. 385-404. (A)

Harrigan, P., Boyd, M., Ramsey, E., Ibbotson, P. and Bright, M. (2008), ‘The development of e-procurement within the ICT manufacturing industry in Ireland’, Management Decision, vol. 46, no. 3, pp. 481-500. (C)

CONFERENCE PUBLICATIONS (FULL REFEREED) (n=30)
Lee, J., Evers, U., Harrigan, P., Fang, L., Soutar, G., Sneddon, J. and Ye, S. (2017), ‘Values theory, methods and applications: Understanding value-expressive consumer behaviours across the lifespan’, presented at the Australian and New Zealand Marketing Association Conference, Melbourne, Australia, 4-6 December.

Schepis, D. and Harrigan, P. (2017), ‘CSR and social media in the resources sector’, presented at the Australian and New Zealand Marketing Association Conference, Melbourne, Australia, 4-6 December.

Harrigan, P., Evers, U., Miles, M. and Daly, T. (2017), ‘Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent’, presented at the Global Innovation and Knowledge Academy (GIKA) Conference, Lisbon, Portugal, 28-30 June.

Ardiansyah, Y., Harrigan, P. and Soutar, G. (2016), ‘Consumers’ perceived benefits in peer-communication through social advertising’, presented at the Australian and New Zealand Marketing Association Conference, Christchurch, New Zealand, 5-7 December

Harrigan, P., Evers, U., Miles, M. and Daly, T. (2016), ‘Customer engagement with tourism brands on social media’, presented at the Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, 19-23 July.

Wilk, V., Harrigan, P. and Soutar, G. (2016), ‘QSR NVivo versus Leximancer: qualitative analysis in exploratory Online Brand Advocacy (OBA) research’, presented at the Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain, 20-23 March.

Fujita, M., Harrigan, P. and Soutar, G. (2016), ‘A Netnography of a University’s Social Media Brand Community: Exploring Collaborative Co-Creation Tactics’, presented at the Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain, 20-23 March.

Fujita, M., Harrigan, P. and Soutar, G. (2015), ‘A University Brand Community on Social Media: A Netnographic Analysis’, presented at the Australian and New Zealand Marketing Association Conference, Sydney, Australia, 2-4 December.

Evers, U. and Harrigan, P. (2015), ‘Consumer Brand Engagement with Tourism Organisations through Social Media’, presented at the Australian and New Zealand Marketing Association Conference, Sydney, Australia, 2-4 December.

Aleti, T. and Harrigan, P. (2015), ‘Consumer socialisation through online interaction: How consumers use social media to influence peers about tourism decisions’, presented at the Australian and New Zealand Marketing Association Conference, Sydney, Australia, 2-4 December.

Harrigan P., Coussement, K., Daly, T., Lee, J. and Soutar, G. (2015), ‘Lost in Translation? Identification of Online Market Mavens Using Big Social Media Data’, presented at the International Conference on Contemporary Thinking in Marketing, S.P. Jain Institute of Management & Research (SPJIMR), Mumbai, India, 21 February.

Harrigan P., Coussement, K., Daly, T., Lee, J. and Soutar, G. (2014), ‘Identification of market mavens on social media, submitted for presentation at the Australian and New Zealand Marketing Association Conference, Brisbane, Australia, 1-3 December.

Harrigan, P. and Miles, M. (2014), ‘From e-CRM to s-CRM. Critical factors underpinning the Social CRM activities of SMEs’, presented at the Small Enterprise Association of Australia and New Zealand (SEAANZ) conference, Sydney, Australia, 17-18 July.

Biagioni, N., Harrigan, P., and Daly, T. (2014), ‘The Influence of Personal Characteristics on Customer Engagement', presented at the Academy of Marketing Conference, Bournemouth, England, 7-10 July.

Daly, T., Harrigan, P., Lee, J. and Soutar, G. (2013), ‘TWOPS and TWITS: The relationships between perceived online opinion leadership and Twitter behaviours’, presented at the Australian and New Zealand Marketing Association Conference, Auckland, New Zealand, 2-4 December.

McAuley, A., Miles, M., Harrigan, P., Douglas, E., Darroch, J., Kasouf, C. J., Crick, D. (2013), ‘Looking Forward Looking Back at Entrepreneurial Marketing: Comparative Perspectives on a Research Agenda’, presented at the World Marketing Congress Academy of Marketing Science Conference, Melbourne, 17-20 July.

Harrigan, P. and Choudhury, M. M. (2012), ‘Social CRM: practice to theory to practice’, presented at the Australian and New Zealand Marketing Association Conference, Adelaide, Australia, 3-5 December.

Harrigan, P. and Choudhury, M. M. (2012), ‘Technology Acceptance Model and The Social CRM: A Model for Customer Engagement’, presented at the Academy of Marketing Conference, Southampton, England, 3-5 July.

Harrigan, P. (2011), ‘Conceptualizing Social CRM in SMEs’, presented at the Australian and New Zealand Marketing Association Conference, Perth, Australia, 28-30 November.

Harrigan, P. (2011), ‘Modeling CRM in the Social Media Age’, presented at the Academy of Marketing Conference, Liverpool, England, 5-7 July.

Hulbert, B. and Harrigan, P. (2011), ‘The Impact of Technology on Marketing: Introducing a new Marketing DNA’, presented at the Academy of Marketing Science Conference, Florida, USA, 24-27 May.

Hulbert, B. and Harrigan, P. (2010), ‘The Impact of Technology on Marketing: Introducing a new Marketing DNA’, presented at the German-French-Austrian Conference on Quantitative Marketing , Vienna, Austria, 16-18 September.

Harrigan, P. (2010), ‘Web Analytics – a domain of Marketing’, presented at the Academy of Marketing Conference, Coventry, England, 5-7 July.

Harrigan, P. and Seligman, J. (2010), ‘How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education’, presented at the Academy of Marketing Conference, Coventry, England, 5-7 July.

Harris, L., Harrigan, P. and Naudin, A. (2010), ‘Integrating "employability" into the HE curriculum: case studies of online portfolio implementation in the UK’, presented at the PLE Conference, Barcelona, 8-9 July.

Seligman, J. and Harrigan, P. (2009), ‘Understanding the New Marketing DNA: bringing Marketing Education up to speed with Marketing Practice’, presented at the Academy of Marketing Conference, Leeds, England, 7-9 July.

Harrigan, P., Ramsey, E. and Ibbotson, P. (2009), ‘Using e-CRM to create Customer Insight in SMEs’, presented at the Academy of Marketing Conference, Leeds, England, 7-9 July.

Harrigan, P., Ramsey, E. and Ibbotson, P. (2009), ‘Critical Factors Underpinning the e-CRM Activities of SMEs’, presented at the AUMEC Conference on Market, Marketing and Entrepreneurship, Antalya, Turkey, 6-9 April.

Harrigan, P., Schroeder, A., Qureshi, I. Fang, Y., Ramsey, E., Ibbotson, P. and Meister, D. (2008), ‘eCRM capabilities of SMEs: A model and its relationships’, presented at the Pacific Asia Conference on Information Systems (PACIS) conference, Suzhou, China, 3-7 July.

Harrigan, P., Ramsey, E. and Ibbotson, P. (2007), ‘The nature of e-CRM in Irish SMEs: comparing international and domestic firms’, presented at Institute for Small Business and Entrepreneurship (ISBE) conference, Glasgow, Scotland, 7 November.
Roles, responsibilities and expertise
Member of Research Ethics Committee, UWA Business School, The University of Western Australia, 2014-
Member of Entrepreneurial Marketing SIG, Academy of Marketing 2011-
Marketing Honours Coordinator, The University of Western Australia, 2013-2017
Member of Academy of Marketing (UK) Education Sub-Committee 2011-2017
Co-Chair, Academy of Marketing Conference 2012
Course Director, BSc International Marketing 2010-12
Course Director, BSc Marketing 2010-12
Research Coordinator, Marketing Group, University of Southampton 2009-11
Member of Academic Committee, PLE Conference 2011
Funding received
RESEARCH FUNDING ($=185,134)

External, funded
Mazzarol, T., Soutar, G., Sweeney, J., Harrigan, P. and Mamouni Limnios, E. (2015), Department of Agriculture and Food WA (DAFWA), Australian National Apple Breeding Program (ANABP), Co-operative Enterprise Research Unit (CERU), 'Project to investigate the market for flavonoid rich apples, value: $44,940, May.

Page, K. and Harrigan P. (2010), Academy of Marketing, Proposal to investigate Digital Analytics in Marketing: Exploring Literacy, Skills & Learning in Digital Marketing Management, value: $3,500, September.

Harrigan P. and Seligman, J. (2010), Academy of Marketing, Project to investigate re-shaping international marketing education through the new DNA of marketing, value: $3,500, January.

Internal, funded
Harrigan, P., Schepis, D. and Coussement, K. (2018). Project to investigate the Application of Social Media for CSR in the Resources Sector, value: $9,938, January.

Roberts, M., Leighton, C. and Harrigan, P. (2015), University of Western Australia, BHP Billiton Distinguished Research Award, Project to investigate the Use of Social Media in Health Marketing: Walking the Walk and Tweeting the Talk: How Effectively do Elite Athletes Promote Health on Social Media?, value: $24,734, January.

Harrigan, P., Lee, J. and Soutar, G (2014), University of Western Australia, BHP Billiton Distinguished Research Award, Project to investigate the Customer Perspective on Social Customer Relationship Management (CRM): Playing the 1% rule: how to identify and engage with social media influencers, value: $24,022, May.

Harrigan, P., Daly, T., Lee, J. and Soutar, G (2013), University of Western Australia, UWA Business School Research Development Scheme, Project to investigate the Customer Perspective on Social Customer Relationship Management (CRM): The role personal values play in driving engagement and information sharing, value: $11,000, February.

Harrigan, P. (2012), University of Southampton, Faculty of Business & Law Strategic Research Support Fund, Project to investigate the impact of Web 2.0 technologies on CRM, value: $30,500, January.

Harrigan, P. (2011), University of Southampton, Faculty of Business & Law, Adventures in Research Scheme, Project to investigate the impact of Web 2.0 technologies on CRM, value: $26,000, January.

Harrigan, P. (2010), University of Southampton School of Management Pump Priming, Project to investigate the role of social media in CRM, value: $3,500, November.

Harrigan, P. (2009), University of Southampton School of Management Pump Priming, Project to investigate the nature of web analytics for marketing, value: $3,500, February.
Industrial relevance
Keynote Addresses
Charles Sturt University, Bathurst NSW, Social media marketing masterclass, May 2017.
Australian Institute of Management (AIM) WA Breakfast by the Bay panel member, May 2017.
Australian Institute of Management (AIM) WA Annual Sundowner event, September 2013.
Belgian Association for Quantitative & Qualitative Marketing Research Conference, December 2011.

Industry Engagement
Australian Institute of Management Western Australia (AIM WA), Strategic Social Media unit, February, 2016, October 2017, September 2018.
Australian Institute of Management Western Australia (AIM WA), Marketing seminar on Advanced Management Program, September 2013, May 2014, June 2017, September 2017.
South West Catchments Council, Social media training, June 2014
Regional Development Australia (RDA) Beverley WA, iLearn Workshop on social media, June 2014
The Marshall Centre for Infectious Diseases Research and Training, UWA, Twitter training course, April 2014
Australian Institute of Management (AIM) WA, Lunch ‘n’ Learn session on social media marketing to managers in Perth CBD, August 2013
Southampton City Council, Social media marketing training course, November 2011

Media appearances
Spirit Radio, Interview about clown phenomenon, September 2017.
ABC News, Article contribution on ‘Traditional political campaign launches in WA increasing voter apathy, expert warns’, February 2017.
ABC News, Article contribution on ‘WA election: Former leaders hit the campaign trail’, February 2017.
ABC News, Article contribution on ‘WA election 2017: Social media campaign escalates as Liberals target 'fake news'’, January 2017.
ABC News, TV appearance and article contribution on ‘Politicians struggling to cut through on social media, experts say’, May 2016.
The Business Spectator, Article contribution on sports sponsorship in Western Australia, September 2015.
The Weekend West, Article contribution on employers checking social media profiles, July 2015.
ABC News, TV interview on social media in politics, June 2015.
The Australian, Article contribution on BHP Billiton’s South32 spin-off, December 2014,
ABC News, Article contribution on employers checking social media profiles, November 2014.
Media Motivators, Podcast on social media marketing strategies, September 2013.
Memberships
Member of the Australian and New Zealand Marketing Academy (ANZMAC)
Member of the American Marketing Association
Member of the Academy of Marketing Science
Associate Fellow of the Australian Institute of Management (AIM) WA
Fellow of Higher Education Academy UK
Previous positions
Lecturer in Marketing, University of Southampton, 2008-2012
Teaching
I am unit coordinator of:
- Introduction to Marketing (MKTG1203). This is an undergraduate unit, comprising 1500 students, running first, second and summer semesters.
- Digital Marketing (MKTG5502). This is a postgraduate unit, comprising 100 students, running first and second semesters.

I teach an executive/MBA unit on Strategic Social Media for the Australian Institute of Management Western Australia (AIM WA)

At IESEG School of Management, Lille/Paris, I teach Masters electives in CRM in Small Business, E-CRM, and CRM and CSR in business-to-business. I have supervised 6 Masters theses to completion and examined 2 Masters thesis students.

Teaching Ratings
In 2017, my student evaluation means across several satisfaction items ranged from 4.10-4.54 in Introduction to Marketing, and 4.55-4.86 in Digital Marketing. The scale ranges from 1-5. My evaluation ranged from 5.7-6 in Strategic Social Media. The scale ranges from 1-6.

I gained a formal qualification in learning and teaching in 2010 in the form of a Postgraduate Certificate in Academic Practice.

Doctoral supervision
Abid, A. (2020). Social media in political marketing, PhD.
Teal, R. (2019). Influencing health through sport sponsorship, PhD.
Guha, S. (2019). Social CRM in SMEs, PhD.
Fujita, M. (2018). Customer engagement in online university communities, PhD.
Wilk, V. (2018). Online Brand Advocacy: an exploratory study into its constituents, drivers and consequences, PhD.
Ardiansyah, Y. (2018). Factors influencing consumer engagement behaviour in social advertising
Archer, C. (2017). The three-way exchange: bloggers, marketers and mothers in the virtual third place.

I have also supervised 6 Honours theses to completion in Australia, 6 Masters theses to completion in France, and 25 Master theses to completion in the UK.
Current external positions
Editorial Responsibilities
Associate Editor of Journal of Marketing Management (ABDC A), 2013-
Guest Editor of Journal of Marketing Management (ABDC A), for Special Issue 2012-13
Member of Editorial Board of Journal of Research in Marketing and Entrepreneurship, 2011-

External Positions
PhD examiner, The Australian National University, Curtin University, University of Tasmania, Southern Cross University, Western Sydney University.
Independent expert on digital marketing, Federal Court of Australia, 2017
Board member, Polytechnic West, Perth, Western Australia, 2016-
Curriculum Advisor, Stanley College, Perth, Western Australia, 2016-
Adjunct Professor, IESEG School of Management, Lille/Paris, 2011-
Useful links
http://au.linkedin.com/in/paulharrigan
http://www.twitter.com/drpaulharrigan
http://www.facebook.com/drpaulharrigan
http://www.instagram.com/drpaulharrigan
http://goo.gl/ss6A1C
http://orcid.org/0000-0003-2419-3153
Research profile
Research profile and publications
 

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Last updated:
Tuesday, 3 November, 2015 2:39 PM