The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Sanjit Roy

Dr Sanjit Roy

Senior Lecturer
Marketing (UWA Business School)

Contact details
Address
Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 7210
Fax
+61 8 6488 1014
Email
sanjit.roy@uwa.edu.au
Qualifications
BSc MSc Calcutta, MBA Jadavpur, PhD Icfai
Biography
Sanjit is Senior Lecturer in the Business School at University of Western Australia. He was awarded the Vice-Chancellor's Early Career Investigators Award 2015. He was Senior Lecturer in Marketing at Coventry University, United Kingdom. Sanjit completed his PhD from Icfai University, India in Marketing in 2011. He was a Visiting Research Scholar @Bentley University, USA. Prior to his academic career, Sanjit worked in the power generation and distribution sector and B2B sales.

Sanjit's work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, Studies in Higher Education, Journal of Service Theory & Practice, and Technological Forecasting and Social Change.

His research focuses primarily on marketing of services, transformative service research and impact of technology on marketing.His expertise lie in the application of Structural Equation Modeling, Partial Least Square Path Modeling and Multivariate Techniques in addressing marketing research problems.
Key research
Services Marketing
Transformative Service Research
Impact of Technology on Marketing
Marketing in Emerging Economies
Publications
JOURNAL PUBLICATIONS

Roy, S. K., Balaji, M. S., Soutar, G., Lassar, W. and Roy, R. (2018), "Customer Engagement Behavior in Individualistic and Collectivistic Markets", Journal of Business Research (forthcoming), (Impact Factor: 3.354).

Roy, S. K., Balaji, M. S., Sadeque, S., Nguyen, B., & Melewar, T. C. (2017), "Constituents and consequences of smart customer experience in retailing", Technological Forecasting and Social Change (forthcoming) (Impact Factor: 2.625).

Adapa, S. and Roy, S. K. (2017), "Consumers Post-adoption Behaviour towards Internet Banking: Empirical Evidence from Australia", Behaviour & Information Technology,(forthcoming) (Impact Factor: 1.388).

Roy, S. K., Paul, R., Quazi, A. and Bang, N. (2017), "Developing a service value measurement scale in retail banking services: Evidence from India", International Journal of Bank Marketing, (forthcoming).

Balaji, M. S., Roy, S. K., and Quazi, A. (2017), "Customers’ Emotion Regulation Strategies in Service Failure Encounters", European Journal of Marketing, (forthcoming)(Impact Factor: 1.333).

Balaji, M. S., & Roy, S. K. (2017), "Value co-creation with Internet of things technology in the retail industry", Journal of Marketing Management, Vol. 33, No. 1-2, pp. 7-31 (ABDC A).

Yu, X., Roy, S. K., Quazi, A., Nguyen, B., and Han, Y. (2017), "Internet entrepreneurship and ‘the sharing of information’ in an Internet-of-Things context: The role of interactivity, stickiness, e-satisfaction and word-of-mouth in online SMEs’ websites", Internet Research, (forthcoming) (Impact Factor: 2.931).

Balaji, M. S., Roy, S. K. and Lassar, W. (2017), "Language Divergence in Service Encounters: Revisiting Its Influence on Word-Of-Mouth",Journal of Business Research, (forthcoming) (Impact Factor: 3.354).

Balaji, M.S., Roy, S. K.and Sadeque, S. (2016), "The Antecedents and Consequences of University Brand Identification”, Journal of Business Research, Vol. 69, No. 8, pp.3023–3032(Impact Factor: 3.354).

Balaji, M.S., Roy, S. K. and Khong, K. W. (2016), "Does Relationship Communication Matter in B2C Service Relationships?", Journal of Services Marketing, Vol. 30, No. 2, pp. 186 - 200 (Impact Factor: 1.811).

Roy, S. K., Balaji, M. S., Kesharwani, A. and Sekhon, H. (2016), "Predicting Internet Banking Adoption in India: A Perceived Risk Perspective", Journal of Strategic Marketing, (forthcoming)(ABDC A).

Roy, S. K., Lassar, W. and Shekhar, V., (2016), "Convenience and Satisfaction: Mediation of Fairness and Quality", The Service Industries Journal, Vol. 36, No. 5-6, pp.239-260 (Impact Factor: 0.776).

Sekhon, H., Yalley, A., Roy, S. K. and Shergill, G. (2016), “A Cross-country Study of Service Productivity”, The Service Industries Journal, Vol. 36, No. 5-6, pp.223-238 (Impact Factor: 0.776).

Roy, S. K., Lassar, W. and Butaney, G. (2014), “The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective”, European Journal of Marketing, Vol. 48, No. 9/10, pp.1828-1849 (Impact Factor: 1.333).

Devlin, J., Roy, S. K. and Sekhon, H. (2014), “Perceptions of Fair Treatment in Financial Services: Development, Validation and Application of a Fairness Measurement Scale”, European Journal of Marketing, Vol. 48, No.7/8, pp.1315-1332 (Impact Factor: 1.333).

Roy, S. K., Devlin, J. and Sekhon, H. (2015), “The Impact of Fairness on Trustworthiness and Trust in Banking”, Journal of Marketing Management, Vol. 31, No.9/10, pp.996-1017.

Roy, S. K., and Balaji, M. S. (2015), “Measurement and Validation of Online Financial Service Quality”, Marketing Intelligence & Planning, Vol. 33, No. 7, pp.1004-1026 (ABDC A).

Kharouf, H., Sekhon, H. and Roy, S. K. (2015), “The Components of Trustworthiness for Higher Education: A Transnational Perspective”, Studies in Higher Education, Vol. 47, No. 7, pp. 1239-1255 (Impact Factor: 1.305).

Bose, S., Roy, S. K. and Tiwari, A. K. (2015), “Measuring Customer Based Place Brand Equity (CBPBE): An Investment Attractiveness Perspective”, Journal of Strategic Marketing, (forthcoming) (ABDC A).

Roy, S. K., Butaney, G., Butaney, B. and Sekhon, H. (2014), “Word-of-Mouth and Viral Marketing Activity of the On-Line Consumer: The Role of Loyalty Chain Stages Theory”, Journal of Strategic Marketing, Vol. 22, No. 6, pp.494-512 (ABDC A).

Roy, S. K. and Butaney, G. (2014), “Customer’s Relative Loyalty: An Empirical Examination”, Journal of Strategic Marketing, Vol. 22, No.3, pp. 206-221 (ABDC A).

Roy, S. K. and Eshghi, A. (2013), “Does Relationship Quality Matter in Service Relationships?” Journal of Strategic Marketing, Vol. 21, No. 5, pp. 443-458 (ABDC A).

Roy, S. K. (2013), “Consequences of Customer Advocacy”, Journal of Strategic Marketing, Vol. 21, No. 3, pp. 260-276 (ABDC A).

Sekhon, H., Roy, S. K., Shergill, G. and Pritchard, A. (2013), “Modeling Trust in Service Relationships: A Transnational Perspective”, Journal of Services Marketing, Vol. 27, No. 1, pp. 76-86 (Impact Factor: 1.881).

Roy, S. K., Eshghi, A., and Sarkar, A. (2013), “Antecedents and Consequences of Brand Love”, Journal of Brand Management, Vol. 20, No. 4, pp. 325-332 (ABDC A).

Ganguli, S. and Roy, S. K. (2013) “Conceptualization of Service Quality for Hybrid Services: A Hierarchical Approach”, Total Quality Management & Business Excellence, Vol. 24, No. 9-10, pp. 1202-1218 (Impact Factor: 0.896).

Ganguli, S. and Roy, S. K. (2011), “Generic Technology-Based Service Quality Dimensions in Banking: Impact on Customer Satisfaction and Loyalty”, International Journal of Bank Marketing, Vol. 29, No. 2, pp. 168-189(ABDC B).

Ganguli, S. and Roy, S. K. (2010), “Service Quality Dimensions of Hybrid Services”, Managing Service Quality, Vol. 20, No. 5, pp. 404-424 (Impact Factor: 1.286).

Roy, S. K. and Shekhar, V. (2010), “Dimensional Hierarchy of Trustworthiness of Financial Service Providers”, International Journal of Bank Marketing, Vol. 28, No. 1, pp. 47-64.

Roy, S. K. and Shekhar, V. (2010), “Alternative models of trustworthiness of service providers” Journal of Global Marketing, Vol. 23, No. 5, pp. 371-386.

Roy, S. K. (2009), “Internet Uses and Gratifications: A Survey in the Indian Context”, Computers in Human Behavior, Vol. 25, No. 4, pp. 878-886 (Impact Factor: 2.880).


BOOKS

1. Adhikari, A. and Roy, S. K. (2017), Strategic Marketing Cases in Emerging Markets, Springer (http://www.springer.com/gp/book/9783319515434).

2. Roy, S. K., Muthum, D. and Bang, N. (2016), Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer (http://www.springer.com/gp/book/9783319329680).

3. Muthum, D., Roy, S. K. and Kipnis, E. (2014), Marketing Cases from Emerging Markets, Springer (https://link.springer.com/book/10.1007%2F978-3-642-36861-5).


CASE STUDIES DEVELOPED AND BOOK CHAPTERS

Singh, G., Puri, S., and Roy, S. K. (2017), "Pepperfry.com: Marketing to Manage Customer Experience", Ivey Publishing, https://www.iveycases.com/ProductView.aspx?id=85948.

Roy, S. K. and Chakrabarti, R. (2017), “Shoes of Prey—A Step Ahead of the Competition”, in Fletcher, R and Crawford, H. (ed.), International Marketing: An Asia-Pacific Perspective, Pearson, Melbourne, Australia.

Bose, S., Roy, S. K. and Bang, N. (2016), “Developing a conceptual model for place image”, in Nguyen, B., Melewar, T.C., and Schultz, D.E. (eds.), Asia Branding: Connecting Brands, Consumers and Companies, Palgrave MacMillan, pp.150-173.

Gupta, N., Balaji, M. S. and Roy, S. K. (2016), “Impact of Cultural Factors on Indian Consumers’ Brand Preference”, in Nguyen, B., Melewar, T.C., and Schultz, D.E. (eds.), Asia Branding: Connecting Brands, Consumers and Companies, Palgrave MacMillan, pp.17-29.

Mansoor, J., Roy, S. K. and Mansoor, B. (2015). “Will you defend your Loved Brand? Brand Defense superseding Advocacy”, accepted for publication in the edited book: Consumer Brand Relationships: Meaning, Measuring, Managing, edited by Marc Fetscherin and Tobias Heilmann.

Nguyen, B., Simkin, L., and Roy, S.K. (2014). “Fairness Management in India, Pakistan, and Bangladesh”, in Nguyen, B. and Rowley, C. (Eds), Ethical and Social Marketing in Asia, Chandos Publishing.

Sekhon, H,. and Roy, S. K. (2014). “Sage Encyclopaedia of Quality and Services Economy”, Invited contributions on Business-to-Consumer Relationships; Purchase and Repeat Purchase Intentions; and, Servicescapes.

Roy, S. K. (2012), “Ford Figo in India” in the book titled Case Studies in Marketing Management by Dr. Ramendra Singh (of Indian Institute of Management, Calcutta), Pearson.

Sophie, Y. and Roy, S. K. (2013), “Services Marketing”, in Principles of Marketing: A Value-based Approach, September/October 2013, Palgrave Macmillan.

Singh, R. and Roy, S. K. (2013), “Marketing the $35 US Akash Tablet” in Marketing Cases from Emerging Markets.

Roy, S. K. and Chakraborti, R. (2013), “Junglee.com: Amazon’s Entry in India” in Marketing Cases from Emerging Markets.

Paul, R. and Roy, S. K. (2013), “Marketing of Services: The McDonald’s Way” in Marketing Cases from Emerging Markets.

Adhikari, A. and Roy, S. K. (2013), “Lakme Pure Defence: An Antipollution Cream” in in Marketing Cases from Emerging Markets.

Roy, S. K. and Chakraborti, R. (2013), “Kolkata Knight Riders: Developing a Brand Identity” in Marketing Cases from Emerging Markets.


CONFERENCE PROCEEDINGS

Roy, S. K. and Balaji, M. S. (2016), “Investigating Customer Experience with Smart Retail Technologies and it’s Consequences”, presented at Academy of Marketing conference at Newcastle Business School, UK.

Balaji, M. S., Roy, S. K., and Quazi, A. (2015), “Does Customers’ Emotion Regulation Affect The Service Failure Evaluation?” Proceedings of Australian and New Zealand Marketing Academy Conference.

Balaji, M. S., Roy, S. K., and Sadeque, S. (2015), “Antecedents and consequences of student-university identification”, Proceedings of Australian and New Zealand Marketing Academy Conference.

Roy, S. K. (2015), “Exploring ‘Justice Climate’ and its relationship with Consumer Well-being”, Transformative Consumer Research Conference, at Villanova University, 31st May- 2nd June.

Roy, S. K., Balaji, M. S. and Walfried, M. L. (2015), “Relationship Communication and Relationship Quality as Predictors of Relationship Continuity”, Proceedings of the Academy of Marketing Science World Marketing Congress, Bari, Italy/ pp. In Press.

Singh, J., Crisafulli, B. and Roy, S. K. (2015), “Customer coping behaviour during service failures: the role of self-efficacy and failure severity’, Proceedings of the Academy of Marketing Science World Marketing Congress, Bari, Italy/ pp. In Press.

Roy, S. K., Devlin, J. and Sekhon, H. (2014), “The Impact of Fairness on Trustworthiness and Trust in Banking”, accepted for presentation at Academy of Marketing Annual Conference, 7-10th July, Bournemouth University, UK.

Balaji, M. S. and Roy, S. K. (2014), “Relationship Communication in B2C Service Relationships”, Proceedings of the Australian and New Zealand Marketing Academy Conference / pp. In Press.

Roy, S. K. and Shekhar, V. (2014), “Service Convenience and Customer Citizenship Behaviour: The Role of Perceived Service Fairness”, accepted for presentation at Annual Conference of Emerging Markets Conference Board, January 9-11, Indian Institute of Management Lucknow, India.

Roy, S. K. and Quazi, A. (2013), “Revisiting Service Value in an Emerging Economy”, accepted for presentation at the Australian and New Zealand Marketing Academy, December 1-4, The University of Auckland Business School.

Javed, Mansoor, and Roy, S. K. (2013), “Brand as an active partner in consumer-brand love bonds; brand love relationship process”, Poster Presentation at the annual European Marketing Academy Conference (EMAC), June 4-7, Istanbul, Turkey.

Javed, M. and Roy, S. K., (2013), “Brand Defence; A Hierarchy of Possible WOM Behaviors of Brand Love”, paper presented at the Academy of Marketing annual conference, July 8-11, Cardiff, UK.

Roy, S. K., Lassar, W. and Shekhar, V., (2013) “Service Convenience and Customer Citizenship Behaviour: An Empirical Examination” presented at European Marketing Academy Conference, June 4-7, Istanbul, Turkey.

Roy, S. K., and Ganguli, S., (2013), “Hybrid Service Quality: A Hierarchical Approach”, presented at the 5th Indian Institute of Management Conference on Emerging Economies, January 2013.

Roy, S. K., Devlin, J. and Sekhon, H. (2012), “Service Fairness: A Hierarchical Approach”, paper presented at the European Marketing Academy Conference, Lisbon, 22-25 May, 2012.
Roles, responsibilities and expertise
My expertise lie in the following areas:

#Multivariate data analysis
#Structural Equation Modeling
#Partial Least Squares Path Modeling
#Marketing in Emerging Economies


Future research
Transformative Service Research

Service Experience Management
Funding received
Kwong, G, S., Balaji, M. S. and Roy, S. K. (2016), Social capital and individual motivations on word-of-mouth communication using social media: A multi-country investigation, Taylor's Business School Research Grant, Malaysia, value: $14,265 AU.

Roy, S. K., Balaji, M. S. and Soutar, G. (2015), BHP Billiton Distinguished Research Award for the project entitled ‘The Role of Customer Dignity in Service Provision’, value: $23,343 AU.

Roy, S. K., Soutar, G. and Walfried, M. L. (2014), University of Western Australia, UWA Business School Research Development Scheme, Project entitled ‘Leveraging Fairness to Achieve Competitive Advantage’, value: $8,000 AU.

IBS Hyderabad, Travel Grant of INR 1.12 lakh (~ $ 2200 AU) in November 2010

Research Grant for the project titled 'Customer Satisfaction Survey in Local Area Microfinance Banks' for a grant of INR 1.5 lakh (~ $2700 AU), Macro Research Competition of the Indian Institute of Banking and Finance, 2009-2010, Mumbai. Available at http://www.iibf.org.in/scripts/research-initiatives.asp

IBS Hyderabad, Travel Grant of INR 1.2 lakh (~ $ 2200 AU)in December 2008
Languages
#Hindi
#English
#Bengali
Memberships
American Marketing Association (AMA)
Australian & New Zealand Marketing Academy
Academy of Marketing, UK
Australia and New Zealand Academy of Management
Honours and awards
Nominated for Teaching Award for Marketing Principles (2016)

Vice-Chancellor's Early Career Investigators Award (2015)

Ahern Family Early Career Researcher Portfolio Award (2014)

AIMS-IMT Outstanding Young Management Researcher Award (Second prize), 2011.
Previous positions
Assistant Professor, Marketing, University of Western Australia, April 2014 to October 2016.

Senior Lecturer, Marketing, Coventry University, UK, January 2013 to March 2014.

Lecturer, Marketing, Coventry University, UK, January 2012 to December 2012.

Assistant Professor, Marketing, IBS Hyderabad, IFHE University, India, July 2008 to December 2011.

Visiting Research Scholar, Bentley University, USA, September (2007) to June (2008).
Teaching
Marketing Principles
Consumer Behaviour
Marketing Research
Services Marketing
Global Marketing Strategy
Current external positions
ASSOCIATE EDITOR
#European Journal of Marketing

EDITORIAL ADVISORY BOARD MEMBER

#European Journal of Marketing (Emerald Publication)

#Journal of Services Marketing (Emerald Publication)

#The Bottom Line (Emerald Publication)

#International Journal of Services, Economics and Management

EDITORIAL REVIEW BOARD MEMBER

International Journal of Bank Marketing
Journal of Services Research
Journal of Indian Business Research
South Asian Journal of Management

Useful links
Media Appearance

1.Interview published in article titled "Rivers of Gold Ready to Flow Into US Coffers (Amazon)", In Business Pulse, p. 14 (Chamber of Commerce and Industry, WA), http://bit.ly/2zTVVqU

2. Radio Talk Show (2017), Fidget Spinners – Why Are They so Popular? (http://www.6pr.com.au/fidget-spinners-why-are-they-so-popular/)

3. Roy, S. K. and Balaji, M. S. (2016), Creating smart customer experiences, Business News, https://www.businessnews.com.au/article/Creating-smart-customer-experiences
New and noteworthy
1.Our paper 'Perceptions of fairness in financial services: an analysis of distribution channels' published in International Journal of Bank Marketing being selected by the journal’s editorial team as a Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence.

2.Vice-Chancellor's Early Career Investigators Award (2015), University of Western Australia.

3. Devlin, J., Ennew, C., Sekhon, H., and Roy, S. K. (2015). "Trust in financial services: Retrospect and prospect", Journal of Financial Services Marketing, Vol. 20, pp. 234-245, (Invited Contribution)

4. Our paper entitled “The Impact of Fairness on Trustworthiness and Trust in Banking”, won the best paper in Services & CRM track at Academy of Marketing Annual Conference, 7-10th July, Bournemouth University, UK.

5. Our Paper “Modelling trust in service relationships: a transnational perspective” published in Journal of Services Marketing has been selected by the journal’s Editorial Team as a Highly Commended Paper of 2013 (http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2014).

6. Sekhon, H,. and Roy, S. K. (2014). “Sage Encyclopaedia of Quality and Services Economy”, (Invited Contributions) on Business-to-Consumer Relationships; Purchase and Repeat Purchase Intentions; and, Servicescapes.
Research profile
Research profile and publications
 

The University of Western Australia

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Last updated:
Tuesday, 3 November, 2015 2:39 PM