The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Professor Sharon Purchase

Deputy Head of Discipline/Professor
Marketing (UWA Business School)

Contact details
Address
Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 1812
Email
sharon.purchase@uwa.edu.au
Qualifications
BE Qld, MBA W.Aust., PhD C.Qld
Biography
Sharon is currently a Professor at the UWA Business School. Sharon worked for 13 years within the engineering sector for both private and public organizations. During this time Sharon worked in marketing, sales and consulting while completing her MBA part-time.

Sharon began working in academia on a part-time basis as she was studying for her PhD from 1996-1999. Her PhD research investigated the internationalization process of Australian Engineering consultants through their business networks and relationships. On completing her PhD she has worked in academia on a full time basis.

Sharon has published academic papers in international journal and leading conferences in the area of business networks and relationships. She has been invited to join 4 editorial boards and has been voted onto the membership committee for the Australian and New Zealand Marketing Academy(2007 - 2013). At the same time she hasn’t lost her roots with industry and has published commercial pieces with CIPS (Chartered Institute of Purchasing) and other representative organizations.
Key research
Business Relationships and Networks
Innovation in Business Networks
Publications
Career 10 best

Purchase, S., Da Silva Rosa, R., and Schepis, D. (2015) Identity construction through role and network position, Industrial Marketing Management In Press http://dx.doi.org/10.1016/j.indmarman.2015.07.004

Schepis, D., Purchase, S. and Ellis, N. (2014) Network Position and Identity: A Language Based Perspective on Strategizing, Industrial Marketing Management, 43(4), 52-591.

Purchase, S., Olaru, D. and Denize, S. (2014) Innovation Network Trajectories and Resource Bundles, Industrial Marketing Management, 43(3) 448-459.

Lowe, S., Purchase, S., and Ellis, N. 2012, "The drama of interaction within business networks", Industrial Marketing Management, 41(3), 421-428.

Butler, B. and Purchase, S. 2008, “Use of Social Capital among Russian Managers of a New Generation”, Industrial Marketing Management, 37(5), 531-538.

Theingi, Purchase, S. and Phungphol, Y. 2008, “Social Capital in South East Asian Business Relationships”, Industrial Marketing Management, 37(5), 523-530.

Robertson, G., Murphy, J., Purchase, S.L. 2005, “Distance to Market: Propinquity across In-store and Online Food Retailing”, Electronic Markets, 15(3), 235-245.


Batt, P.J., Purchase, S.L. 2004, “Managing collaboration within networks and relationships”, Industrial Marketing Management, 33(2), 169-173.

de Lurdes Veludo, M., Macbeth, D.K., Purchase, S.L. 2004, “Partnering and relationships within and international network context”, International Marketing Review, 21(2), 142-157.

Purchase, S., Ward, T. 2003, “ARR model: cross-cultural developments”, International Marketing Review, 20(2), 161-179.

Recent Publications

Book Chapters
Purchase, S., Denize, S. and Olaru, D. (2014) Using Case-Based Research for Agent-Based Modelling, Field Guide for Business-to-Business Case Study Research (Advances in Business Marketing & Purchasing book series). Marshall, R., Pattinson, H. & Woodside, A. (eds.), Volume 21, 271-288.

Denize, S., Purchase, S. and Olaru, D. 2012, "Using case data to ensure ‘real world’ input validation within fuzzy set theory models", Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, Meier, A. and Donzé, L. (eds), 61-90.

Purchase, S. and Letch, N. 2011, “Social Capital in Electronic Networks of Practice: An Analysis of University Blogging Communities”, Social Media Tools and Platforms in Learning Environments: Present and Future, Springer, 203-218.

Dooley, K. and Purchase, S. 2008, “Factors Influencing E-Procurement Usage”, International Handbook of Public Procurement, Thai, K. (ed), CRC Press, 445-458.

Purchase, S. 2003, “E-Procurement” in Supply Chain Management: A Procurement Perspective, Ed Nagel, P., Hargreen Publishing, Australia.

Journal Articles (Schol Refereed Journal)
Purchase, S., Da Silva Rosa, R., and Schepis, D. (2015) Identity construction through role and network position, Industrial Marketing Management In Press http://dx.doi.org/10.1016/j.indmarman.2015.07.004

Izquierdo, L., Olaru, D., Izquierdo, S., Purchase, S., and Soutar, G. (2015) Fuzzy Logic for Social Simulation Using NetLogo, Journal of Artificial Societies and Social Simulation, 18(4). http://jasss.soc.surrey.ac.uk/18/4/1.

Schepis, D., Purchase, S., and Brennan, R. (2015) At 21 – The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future, Journal of Business-to-Business Marketing, 22(1/2), 125-144

Poniman, D., Purchase, S., and Sneddon, J. (2015) Traceability systems in the Western Australia halal food supply chain, Asia Pacific Journal of Marketing and Logistics,27(2), 324-348.

Olaru, D. and Purchase, S. (2015) Innovation Network Trajectories: The Role of Time and History, Journal of Business and Industrial Marketing, 30(3/4), 342-353

Purchase, S., Vickery, A., Garton-Smith, J., O-Leary, P., Sullivan, D., Playford, D., Slattery, M. and Watts, G. (2014) A Framework for Bridging the Gap in the Care of Familial Hypercholesterolaemia in the Community: Pragmatic and Economic Perspectives, International Journal of Evidence-Based Healthcare, 12(4), 244-254.

Schepis, D., Purchase, S. and Ellis, N. (2014) Network Position and Identity: A Language Based Perspective on Strategizing, Industrial Marketing Management, 43(4), 52-591.

Purchase, S., Olaru, D. and Denize, S. (2014) Innovation Network Trajectories and Resource Bundles, Industrial Marketing Management, 43(3) 448-459.

Olaru, D., Purchase, S. and Denize, S. (2014) Using Docking to Verify and Validate Nonformal Models of Complex Business Innovation, Emergence: Complexity and Organizations, 16(2)

Olaru, D., and Purchase, S. (2014) Rethinking validation: Efficient search of the space of parameters for an agent-based model, Australasian Marketing Journal. 22(1), 60-68.


Lowe, S., Purchase, S., and Ellis, N. 2012, "The drama of interaction within business networks", Industrial Marketing Management, 41(3), 421-428.

Lowe, S., Ellis, N., Purchase, S., Rod, M., Hwang, K. 2012, "Mapping alternatives: A commentary on Cova, B. et al. (2012). ‘Navigating between dyads and networks’", Industrial Marketing Management, 41(2), 357-364.

Theingi, and Purchase, S. 2011, “How Exporters' and Intermediaries' Resources Influence Export Performance”, Australasian Marketing Journal, 19(2), 100-107.

Purchase, S. and Dooley, K. 2010, “The Acceptance and Use of E-Procurement Systems”, International Journal of Logistics: Applications and Research,13(6) 459.

Purchase, S., Lowe, S. and Ellis, N. 2010, “From ‘taking’ network pictures to ‘making’ network pictures: A new metaphorical manifesto for industrial marketing research”, Journal of Organizational Change Management, 23(5), 595-615.

Hashim, N., Murphy, J., Purchase, S.L., O'connor, P. 2010, "Website And Email Adoption By Malaysian Hotels", International Journal Of Hospitality Management, 29, 194-196.

Purchase, S. (2009) “Fifteen Year Index 1993-2008: Part 2 Titles and Abstracts” Journal of Business-to-Business Marketing, 16(1/2), 89-160.

Purchase, S. (2009) “Fifteen Year Index 1993-2008: Part 2 Book Reviews” Journal of Business-to-Business Marketing, 16(1/2), 161-191.

Purchase, S. (2009) “Fifteen Year Index 1993-2008: Part 1 Subject Listing” Journal of Business-to-Business Marketing, 16(1/2), 62-88.

Purchase, S.L., Goh, T., Dooley, K. 2009, 'Supplier Perceived Value: Differences Between Business-To-Business And Business-To-Government Relationships', Journal Of Purchasing And Supply Management, 15(1), 3-11.

Lowe, S., Ellis, N. and Purchase, S. 2008, “Rethinking language in IMP research: Networking processes in other words”, Scandinavian Journal of Management, 24(4), 295-307.

Butler, B. and Purchase, S. 2008, “Use of Social Capital among Russian Managers of a New Generation,” Industrial Marketing Management, 37(5), 531-538.

Olaru, D., Purchase, S., and Peterson, N. 2008, “Customer Value in Research Organisations”, Journal of Business and Industrial Marketing, 23(7/8), 554-565.

Theingi, Purchase, S. and Phungphol, Y. 2008, “Social Capital in South East Asian Business Relationships”, Industrial Marketing Management, 37(5), 523-530.

Singh, S., Gordon, G., Purchase, S.L. 2007, “B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia”, Mid-American Journal of Business, 22(1), 31-44.

Purchase, S.L., Olaru, D., Vaaland, T.I. 2006, “Consequences of structural changes within facilitated innovative networks”, Entrepreneurship and Innovation, 7(3), 161-171.

Dooley, K., Purchase, S.L. 2006, “Factors Influencing E-Procurement Usage”, Journal of Public Procurement, 6(1/2), 28-45.

Ellis, N., Lowe, S., Purchase, S.L. 2006, “Towards a re-interpretation of industrial networks: A discursive view of culture”, The IMP Journal, 1(2), 29-59.

de Lurdes Veludo, M., Macbeth, D., Purchase, S.L. 2006, “Framework for Relationships and Networks”, Journal of Business & Industrial Marketing, 21(4/5), 199-207.

Vaaland, T., Purchase, S.L. 2005, “The ‘agent effect’ on business divorce”, Journal of Business and Industrial Marketing, 20(1),3-52.

Robertson, G., Murphy, J., Purchase, S.L. 2005, “Distance to Market: Propinquity across In-store and Online Food Retailing”, Electronic Markets, 15(3), 235-245.

Vaaland, T.I., Purchase, S.L., Olaru, D. 2005, “When Techno-Innovative Relationships Break-up. What Happens to the Network?”, International Journal of Innovation and Technology Management, 2(3), 293-312.

Butler, B., Purchase, S.L. 2004, “Personal Networking in Russian Post Soviet Life”, Research and Practice in Human Resource Management, 12(1), 19-32.

Vaaland, T.I., Haugland, S.A., Purchase, S.L. 2004, “Why Do Business Partners Divorce? The Role of Cultural Distance in Inter-Firm Conflict Behaviour”, Journal of Business-to-Business Marketing, 11(4), 1-19.

Neill, M., Purchase, S.L. 2004, “An Asian Perspective on Airline Industry eMarkets”, Australasian Marketing Journal, 12(1), 37-50.

Purchase, S.L., Olaru, D. 2004, “Substance in Business-to-Business Relationships”, Journal of Business-to-Business Marketing, 11(3), 23-50.

Batt, P.J., Purchase, S.L. 2004, “Managing collaboration within networks and relationships”, Industrial Marketing Management, 33(2), 169-173.

de Lurdes Veludo, M., Macbeth, D.K., Purchase, S.L. 2004, “Partnering and relationships within and international network context”, International Marketing Review, 21(2), 142-157.

Full Refereed Conference Publications
Purchase, S., Olaru, D. and Kum, C. (2015) “ Resource Mobilisation along Innovation Paths” Proceedings of the IMP Conference, Kolding, Denmark.

Purchase, S., Olaru, D., and Kum, C. (2014) “Ambidextrous Innovation Use within University Spin-off Organisations” Proceedings of the 19th Annual ANZMAC Conference, Brisbane, Australia.

Poniman, D. and Purchase, S. (2013) “A Qaulitative Inquiry on Traceability System on Halal Food Supply Chain” Proceedings of the 18th Annual ANZMAC Conference, Auckland, New Zealand.


Purchase, S., Lowe, S., Ellis, N. and Rod, M. (2012) “Researching Network Development: The Next Generation?” Proceedings of the IMP Asia Conference, Goa, India.

Purchase, S., Olaru, D., and Denize, S. (2012) “Dynamics in Innovative Networks: Exploring Trajectories” Proceedings of the 17th Annual ANZMAC Conference, Adelaide, South Australia

Sneddon, J., Pieruzzini, S., and Purchase, S. (2011) “Exploring how Consumers Assess Wool Active-Wear” Proceedings of the 16th Annual ANZMAC Conference, Perth, Western Australia

Rod, M., Ellis, N., Purchase, S. and Lowe, S. (2011) “Network Pictures: Making sense of Metaphors the IMP Way”, Proceedings of the 27th IMP Conference, Glasgow, Scotland.

Olaru, D., Purchase, S. and Letch, N. (2010) “Behavioural Clusters in Online Learning”, Proceedings of the 15th Annual ANZMAC Conference, Christchurch, New Zealand.

Olaru, D., Purchase, S., and Denize, S., (2010) “Using Case Data to calibrate simulation models: An innovation networks for thin film solar technology”, Proceedings of the 26th IMP Conference, Budapest, Hungry.

Olaru, D., Purchase, S.L., Denize, S. 2009, "Using Docking/Replication To Verify And Validate Computational Models", 18th World Imacs Joint Congress And Modsim09, Cairns, Australia, N/A, Pp. 4432-4438.

Denize, S., Purchase, S.L., Olaru, D. 2009, "Not Being Radical - A Case Exploring The Low-Tech, Incremental Innovation And Commercialisation Process", Australian And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-7.

Olaru, D., Purchase, S.L., Denize, S. 2009, "Alternative Ways Of Verification And Validation Of Computational Models: A Case Of Replication In The Innovation Networks.", The 25th Imp Conference Euromed Management, Marseille, France, N/A, Pp. 1-20.

Butler, B., and Purchase, S. 2008, “Evolutions of Russian Strategic Nets” Proceedings of the 24th IMP Conference, Uppsala, Sweden available [www.impgroup.org]

Denize, S., Olaru, D., and Purchase, S. 2008, “Model to Model Replications: Outlining a docking process”, ANZMAC Conference, Sydney

French, S., Purchase, S. and Neale, L. 2008, “Factors influencing attendance at Water Polo Events” ANZMAC Conference, Sydney

Purchase, S., Ellis, N., and Low, S., 2008, “Industrial Networks: Discourse and Context” ANZMAC Conference, Sydney

Purchase, S., Olaru, D. and Denize, S. 2008, “Exploring innovation networks: two simulations, two perspectives and the mechanisms that drive innovation performance” Proceedings of the 24th IMP Conference, Uppsala, Sweden available [www.impgroup.org]

Denize, S., Purchase, S.L., Olaru, D. 2007, “Doing Science with Simulation: Building an Innovation Network”, ANZMAC 2007 Conference, New Zealand, n/a, pp. 3421-3429.

Purchase, S.L., Olaru, D., Denize, S. 2007, “Modelling Innovation Changes in Business Networks”, International Marketing and Processes: the third meeting of the IMP Group in Asia, Perth, Australia, CD Rom, pp. CD Rom.

Ellis, N., Purchase, S.L., Lowe, S. 2007, “The discursive construciton of organisational boundaries in traditional and electronic networks”, The 23rd IMP Conference, Manchester, United Kingdom, n/a, pp. n/a.

Purchase, S.L., Olaru, D. 2006, “Agent-Based Modelling in Marketing Networks: Benefits and Challenges”, Advancing Theory, Maintaining Relevance, Brisbane, Australia, n/a, pp. n/a.

Suwandi, K.V., Purchase, S.L. 2006, “Business Relationships in Professional Services Firms”, ANZMAC Conference 2006, Queensland University of Technology, n/a, pp. n/a.

Purchase, S.L., Olaru, D., Vaaland, T.I. 2005, “Simulating the Effects of Changing Social Capital”, Building Social Capital in Networks, http://www.impgroup.org/, N/A, pp. N/A.

Butler, B., Purchase, S.L. 2005, “Use of Social Capital among Russian Managers of a New Generation”, Building Social Capital in Networks, http://www.impgroup.org/, N/A, pp. N/A.

Lin, X., Purchase, S.L. 2005, “Supplier Selection in China: A Conjoint Analysis”, ANZMAC 2005: Broadening the Boundaries, Perth, WA, N/A, pp. 49-56.

Phungphol, Y., Purchase, S.L. 2005, “Resource Use and Contribution in Thai Business Networks”, Building Social Capital in Networks, http:www.impgroup.org/, N/A, pp. N/A.

Purchase, S.L., Dooley, K. 2005, “Model of E-procurement Adoption”, ANZMAC 2005: Broadening the Boundaries, Perth, WA, N/A, pp. 98-105.

Ellis, N., Lowe, S., Purchase, S.L. 2005, “Towards a Re-interpretation of Industrial Networks: Culture and Discourse”, Building Social Capital in Networks, http://www.impgroup.org/, N/A, pp. N/A.

Ong, J., Purchase, S.L. 2004, “Development of Relational Constructs in Successful Collaborative Alliances”, ANZMAC 2004, New Zealand, 2004, pp. N/A.

Conference Full Written Non Refereed

Ellis, N., Purchase, S.L., Chan, S., Lowe, S. 2006, “Making Sense of Industrial Networks via Discourse Analysis: The Performative Effect of Theories and Language”, 22nd Industrial Marketing and Purchasing Group Conference, Bocconi University, n/a, pp. n/a.

Purchase, S.L., Phungphol, Y. 2006, “The Role of the Firm's Resources in Relationship Development Stages: Case Studies in Thailand”, 22nd Industrial Marketing and Purchasing Group Conference, Bocconi University, 1, pp. 1-17.

Edited Volume of Conference Proceedings

Purchase, S.L. 2005, “ANZMAC 2005: Broadening the Boundaries”, ANZMAC 2005: Broadening the Boundaries, University of Western Australia, N/A, pp. N/A.

Batt, P. and Purchase, S. 2007, “International Markets and Processes”, Proceedings of the third meetings of the IMP Group in Asia, Curtin University of Technology available [www.impgroup.org].
Funding received
Purchase, S., Olaru, D., Soutar, G., Cooksey, R., and Izquierdo, L. 2012 Modelling Network Innovation Performance Capability: A Multidisciplinary Approach, ARC Discovery Grant.

DaSilva, R. and Purchase, S. 2012 Networks in the Junior Mining Industry, UWA Business School Future Fund.

Tan, A., Soutar, G., and Purchase, S. 2013 Returns on innovation: Examining the role of industry dynamics through a longitudinal study of SMEs in the resource sector in Australia, 1994-2010, UWA Business School Research Grant.
Industrial relevance
Engineering Manufacturing / Sales and Consulting 13 years
Memberships
Australian New Zealand Marketing Academy
Honours and awards
Best Paper Award for the Business Networks and Relationships track at the 2006 ANZMAC Conference
Best Reviewer Award for the Marketing Research Track at the 2013 ANZMAC Conference

2015 Teaching Award - Research Supervision
Previous positions
Industry Positions

1992-1995 Business Development Officer, Department of Business, Industry and Regional Development, Queensland
1990-1991 Consulting Engineer, GB Hill & Partners, Perth
1988-1990 Sales Engineer, Hardie Iplex Industries, Perth
1985-1988 Marketing Engineer, Humes Plastics, Perth; Brisbane & Darwin.

Academic Positions

1999-2000 Lecturer, Central Queensland University, Rockhampton
Teaching
Postgraduate

MKTG8578 Client Management
TRLO8512 Logistics Information Systems and Electronic Business
TRLO8531Special Topics in Logistics, Transport and Supply Chain: Research Methods
EBUS8504 Electronic Business

Undergraduate

MKTG3308 Supply Chain Management
MKTG2240 Sales Management
Current external positions
Member of the following Editorial Boards:

Australasian Marketing Journal
Industrial Marketing Management
Journal of Business-to-Business Marketing
Journal of Public Procurement

Book Review Editor (Australasia) – Journal of Business-to-Business Marketing

Research profile
Research profile and publications
 

The University of Western Australia

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Tuesday, 3 November, 2015 2:39 PM

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