The University of Western Australia

UWA Staff Profile

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Uwana Evers

Dr Uwana Evers

Research Fellow
Marketing (UWA Business School)

Contact details
Address
Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 2593
Email
uwana.evers@uwa.edu.au
Personal homepage
linkedin.com/in/uwanaevers
Biography
Uwana is a Research Fellow at the UWA Business School, University of Western Australia. She is a BPS Chartered Psychologist, and has a PhD in Psychology from the University of Wollongong. Uwana’s PhD research centred of the development, implementation and evaluation of a health-related social marketing campaign. Prior to her current academic post, Uwana spent a year in London working as a Psychology Research Analyst at Thomas International, a psychometrics company. She spent time working with academics at University College London and University of Hertfordshire working on projects in health, educational, and dance psychology. Uwana recently taught undergraduate Marketing Research, and her research interests include sustainable consumption, behaviour change, social marketing, personal values, prosocial behaviour, charitable giving, and cross-cultural psychology. She has presented at numerous international conferences including International Congress of Applied Psychology (ICAP), World Social Marketing Conference (WSMC), and the Australian & New Zealand Marketing Association Conference (ANZMAC) and her research has been published in journals including Journal of Business Research, Tourism Management, BMC Public Health, and Patient Education & Counseling.
Key research
Sustainable consumption; Personal Values; Prosocial Behaviour; Charitable Giving; Cross-cultural Research; Behaviour Change; Social Marketing
Publications
JOURNAL ARTICLES

Evers U, Gruner R, Sneddon J & Lee J (under review). To keep or not to keep? Exploring materialism versus frugality in determining product end-stage consumption behaviors. Psychology & Marketing.

Harrigan P, Coussement K, Daly T, Lee JA, Soutar G, & Evers U (under review). Identifying market mavens on social media. International Journal of Information Management.

Harrigan P, Evers U, Miles M & Daly T (2017). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research.

Harrigan P, Evers U, Miles M, & Daly T (2017). Customer engagement with tourism social media brands. Tourism Management, 59, 597-609.

Evers U, Jones SC, Caputi P & Iverson D (2013). The asthma knowledge and perceptions of older Australian adults: Implications for social marketing campaigns. Patient Education and Counseling, 91(3), 392-399.

Jones SC, Iverson DC, Burns P, Evers U, Caputi P & Morgan S (2011). Asthma and ageing: an end user's perspective - the perception and problems with the management of asthma in the elderly. Clinical and Experimental Allergy, 41 (4), 471-481.

Evers U, Jones SC, Iverson D & Caputi P (2013). `Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults. BMC Public Health, 13:759.

Evers U, Jones SC, Caputi P, & Iverson D (2013). Asthma in older adults: the need for asthma health promotion activities. Journal of Asthma & Allergy Educators, 4(4), 175-182.

Evers U, Jones SC, Caputi P, & Iverson D (2013). Promoting asthma awareness to older adults: Formative research for a social marketing campaign. Journal of Asthma & Allergy Educators, 4(2), 77-84.

CONFERENCES (PEER-REVIEWED)

Evers U (2018). Predicting sustainable behaviors with the Norm Activation Model across the lifespan. International Congress of Applied Psychology. Montreal, Canada, 26-30 June.

Evers U (2018). The values of voluntary simplifiers in Australia. International Congress of Applied Psychology. Montreal, Canada, 26-30 June.

Sneddon J & Evers U (2018). The prioritisation of animal welfare values across countries. International Association of Cross-Cultural Psychology Congress. The University of Guelph, Canada, 1-5 July.

Sneddon J, Evers U & Lee JA (2018). Values and cause relations: a view of registered donors. Values Impact Forum. The University of Western Australia, Perth, 22-23 February.

Winter K, Evers U & Lee JA (2018). Personal values and motivational interference among university students. 27th Annual Teaching and Learning Forum. Curtin University, Perth, 2 February.

Lee JA, Evers U, Harrigan P, Liu F, Soutar G, Sneddon J, & Ye S (2017). Special session: Values theory, methods and applications: understanding value-expressive consumer behaviours across the lifespan. Australian & New Zealand Marketing Academy Conference (ANZMAC). RMIT: Melbourne, Australia, 4-6 December.

Frawley H, Gruner R, & Evers U (2017). Can materialistic consumer have high well-being? Australian & New Zealand Marketing Academy Conference (ANZMAC). RMIT: Melbourne, Australia, 4-6 December.

Miles M, Harrigan P, Evers U, & Daly T (2017). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Global Innovation and Knowledge Academy (GIKA) Conference. Lisbon, Portugal, 28-30 June, 2017.

Lee JA, Evers U, Sadeque S, & Winter K (2017). Motivational interferences in first year students. 26th Annual Teaching and Learning Forum, Curtin University: Perth, Australia, 2-3 February.

Evers U, & Gruner R (2016). Consumer brand engagement with tourism organisations on social media. Australian & New Zealand Marketing Academy Conference (ANZMAC). UC: Christchurch, New Zealand, 5-7 December, 2016.

Harrigan, P., Evers, U., Miles, M. and Daly, T. (2016). Customer engagement with tourism brands on social media. Academy of Marketing Science (AMS) World Marketing Congress. Paris, France, 19-23 July, 2016.

Evers U, Sadeque S, Lee J, & Ye S (2015). Does culture impact consumer expenditure on leisure and recreation? An examination of Hofstede's culture dimensions on recreation expenditure in 50 countries. Australian & New Zealand Marketing Academy Conference (ANZMAC). UNSW: Sydney, Australia, 30 November - 2 December, 2015.

Evers U, & Harrigan P (2015). Consumer brand engagement with tourism organisations on social media. Australian & New Zealand Marketing Academy Conference (ANZMAC). UNSW: Sydney, Australia, 30 November - 2 December, 2015.

Jones SC, Burns P & Evers U (2012). It’s not normal – it’s asthma. International Conference on Communication in Healthcare, St Andrews, Scotland, 4-7 September 2012.

Evers U, Jones SC, Caputi P & Iverson D (2011). Combining the Health Belief Model and social marketing to develop a community - level campaign about asthma for older adults. Emerging Researchers in Ageing Conference (ERA Peer-Reviewed Proceedings pp. 121-129). UNSW: Sydney, Australia, 24-25 November 2011.

Evers U, Jones SC, Caputi P & Iverson D (2011). Developing community-¬‐level social marketing messages to raise awareness of asthma in older Australians: Preliminary results. World Social Marketing Conference, Dublin, Ireland, 10-12 April 2011.

Evers U, Jones SC & Caputi P (2010). The need for a community-level social marketing campaign addressing population awareness of asthma in older adults. Presented at the Emerging Researchers in Ageing Conference, Newcastle, Australia, 21-22 October 2010.

Evers U & Oades L (2010). Understanding the processes of intergroup contact and the intercultural sensitivity of university students living in culturally diverse residences. International Congress of Applied Psychology (ICAP), Melbourne, Australia, 11-16 July 2010.
Roles, responsibilities and expertise
Research Fellow in the Centre for Human and Cultural Values, UWA
Funding received
2016-2017 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2015-2016 - Education Futures Scholarship Program Grant (with Professor Julie Lee, and Dr Saalem Sadeque)

2011-2012 - Commercialisation Training Scheme (CTS) scholarship for Graduate Certificate in Research Commercialisation

2010-2013 - Full PhD scholarship - Australian Postgraduate Award Industry (APAI)
Memberships
Chartered Psychologist (British Psychological Society)

Member, International Association of Applied Psychology (IAAP)

Member, International Association for Cross-Cultural Psychology (IACCP)

Member, Australian Market and Social Research Society (AMSRS)
Honours and awards
2017 Excellence in Teaching Award (Unit Coordinator) (Winner)

2016 Excellence in Teaching Award (Tutor) (Nomination)
Previous positions
Honorary Research Fellow, University College London

Psychology Research Analyst, Thomas International London

Casual Academic (Teaching & Research), University of Wollongong
Teaching
UWA Teaching:
MKTG2305 Marketing Research

UWA tutoring:
MKTG1107 Consumers around the World
MKTG2305 Marketing Research
MKTG3307 Contemporary Marketing Issues (Social Media Marketing)

Previous tutoring (UOW)
PSYC101 Introduction to Behavioural Science
PSYC121 Foundations of Psychology
PSYC250 Quantitative Methods
PSYC354 Design and Analysis
CHIP911 Social Marketing for Health
Current projects
TRANSFORMATIVE, CROSS-CULTURAL CONSUMER RESEARCH
- Norm-activation and sustainable behaviour
- Materialism, frugality & well-being
- Relations between values and consumer behaviours across the lifespan
- Values and charitable giving

Research profile
Research profile and publications
 

The University of Western Australia

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Last updated:
Tuesday, 3 November, 2015 2:39 PM