The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Richard Gruner

Asst/Prof Richard Gruner

Assistant Professor
Marketing (UWA Business School)

Contact details
Address
Marketing (UWA Business School)
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 8 6488 5876
Fax
+61 8 6488 1014
Email
richard.gruner@uwa.edu.au
Qualifications
BA MA Cardiff, PhD Melb.
Biography
Richard is an Assistant Professor at the University of Western Australia Business School and University Associate at Curtin University. His research interests include digital marketing, operations and IT management, and sustainable supply chain management.

Richard obtained several awards for his research and teaching. His work has been published in leading international journals such as the Journal of the Academy of Marketing Science, the European Journal of Information Systems, the International Journal of Operations and Production Management, the Journal of Marketing Management, and the Journal of Cleaner Production. His most recent work is forthcoming in the Journal of Online Information Review. Richard is also a regular contributor to executive teaching programs.

Prior to his academic career, Richard was a marketing manager for one of Europe's biggest media companies--Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.

Education

Postdoc in Operations Management (2013), The University of Melbourne, Australia
PhD in Marketing (2012), The University of Melbourne, Australia
MA (Hons) in International Public Relations (2004), Cardiff University, Wales (UK)
BA (Hons) in Communications (2002), Cardiff University, Wales (UK)
Key research
Digital Marketing
Operations and IT Management
Sustainable Supply Chain Management
Publications
Journal Articles (Scholarly Refereed)

Gruner, Richard L. and Damien Power (2018). “To Integrate or Not to Integrate? Understanding B2B Social Media Communications,” Online Information Review (Impact Factor: 1.534*).

Gruner, Richard L. and Damien Power (2017), "What's in a crowd? Exploring crowdsourced versus traditional customer participation in the innovation process," Journal of Marketing Management (Impact Factor: undisclosed).

Gruner, Richard L. and Damien Power (2017), "Mimicking natural ecosystems to develop sustainable supply chains: A theory of socio-ecological intergradation," Journal of Cleaner Production (Impact Factor: 5.715*).

Power, Damien and Richard L. Gruner (2017), "Variable use of standards-based IOS enabling technologies in Australian SMEs: An examination of deliberate and emergent decision making processes," European Journal of Information Systems (Impact Factor: 2.819*).

Power, Damien and Richard L. Gruner (2016), "Towards a Calculative Model of Supply Chain Enabling IT Implementation," International Journal of Operations and Production Management (Impact Factor: 3.339*).

Power, Damien and Richard L. Gruner (2015), “Exploring Reduced Global Standards-based Inter-organisational Information Technology Adoption,” International Journal of Operations and Production Management (Impact Factor: 3.339*).

Gruner, Richard L., Christian Homburg, and Bryan A. Lukas (2014), “Firm-hosted Online Brand Communities and New Product Success,” Journal of the Academy of Marketing Science (Impact Factor: 5.888*).

Gruner, Richard L., Davide Orazi, and Damien Power (2013), “Global versus Local: An Exploration on how Vertical Farms can Lead the Way to more Sustainable Supply Chains,” IEEE Engineering Management Review (Impact Factor: undisclosed).

*2016 Journal Citation Reports (Clarivate Analytics, 2017); the impact factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding years.

Books and Monographs

Gruner, Richard L., Damien Power, Paul K. Bergey (2013), “Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities,” Social Media in Strategic Management, Advanced Series in Management. Eds: Bondarouk, T. and Olivas-Lujan, M, pp.27-42.

Conference Publications (Full Refereed)

Gruner, Richard L., Hanako Frawley, and Uwana Evers (2017), “Can Materialistic Consumers Have High Well-Being?”, ANZMAC Proceedings. Melbourne, Australia.

Gruner, Richard L. and Mark Edwards (2017), “Exploring Sustainable Supply Chain Transitions: An Industrial Ecology Perspective”, EurOMA Proceedings. Edinburgh, United Kingdom.

Evers, Uwana and Richard L. Gruner (2016), “An Exploration of the Relationships between Materialism, Frugality, and Consumer Well-being”, ANZMAC Proceedings. Christchurch, New Zealand.

Gruner, Richard L. (2015), “Simplifying New Product Development”, ANZMAC Proceedings. Sydney, Australia.

Gruner, Richard L., Bryan A. Lukas, and Amanda C. Spry (2014), “Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism”, ANZMAC Proceedings. Brisbane, Australia.

Gruner, Richard L., Damien Power, and Veronika Gouskova (2014), “Towards Natural Food Production Processes: Exploring Adoption Determinants from a Marketing Perspective”, ANZMAC Proceedings. Brisbane, Australia.

Gruner, Richard L. and Damien Power (2014), Living Local: Exploring Local Agricultural Supply Chains as a Sustainable Alternative, 1st International EurOMA Sustainable Operations and Supply Chains Forum: Exploring Sustainability in OM and SCM: Setting the Research Agenda, 24-25 March 2014. Groningen, Netherlands.

Gruner, Richard L. and Damien Power (2013), Emergent Strategic Thinking among Small and Medium-sized Enterprises: The Case of Standards-based Inter-organisational Systems, 20th International Annual EurOMA Conference. Dublin, Ireland.

Gruner, Richard L., Damien Power, and Lorenzo Bertolini (2013), "Crowdsourced versus Traditional Market Research", ANZMAC Proceedings. Auckland, New Zealand.

Orazi, Davide, Rebecca Dare, and Richard L. Gruner (2013), “Building Leverage into Production Processes in Food Consumption Choices”, ANZMAC Proceedings. Auckland, New Zealand.

Power, Damien and Richard L. Gruner (2012), “Supply Chain Integration over Time: Comparing Technology Adoption, Integration and Trading Partner Collaboration over a Ten Year Period”, 19th International Annual EurOMA Conference. Amsterdam, Netherlands.

Gruner, Richard L., Bryan A. Lukas, Christian Homburg, and Amanda C. Spry (2012), "Online and Traditional User-Centered Production in New Product Development: The Impact of Timing and Market Condition", AMA Winter Marketing Educators' Conference 2012. St. Petersburg, FL.

Gruner, Richard L., Bryan A. Lukas, and Christian Homburg (2010), "Doing More with Less? Comparing the Effectiveness of Traditional versus Technology-Based and Participant Communication", ANZMAC Proceedings. Christchurch, New Zealand.

Other Publications

Gruner, Richard (2017), “Crowdsourcing – no substitute for old school market research”. Journal of Marketing Management Blog.

Gruner, Richard (2016), “The move to simpler marketing”. Business News Western Australia.

Gruner, Richard (2016), “Woolworths and Coles should heed simplicity lesson from Aldi”. Business + Economics Section of The Conversation.

Gruner, Richard (2013), “Newsjacking: A fad or the future for marketing?”. Invited Piece for the Business + Economics Section of The Conversation.

Power, Damien, Terry Papadis, and Richard Gruner (2013), “Technology and the bottom line: selection and implementation of supply chain management systems”. Insights: Melbourne Business and Economics, Vol. 14, pp.21-27.

Gruner, Richard (2012), “We're slaves to new products, but no closer to happiness”. Opinion Piece in The Age (Circulation: 170,000).

Gruner, Richard (2012), “Buying useless gifts again? Try giving an experience instead”. Opinion Piece in The Age (Circulation: 170,000).
Funding received
Recipient of Department of Management and Marketing Strategic Initiative Grant; The University of Melbourne (2013): $80,000.

Team Member of ARC Linkage Grant Project: “Factors influencing the adoption and diffusion of supply chain technology standards in Australia” (2012-2014). Industry Partner: GS1 Australia.

ICDP (International Car Distribution Program) Research Grant: $8,500. Social media and the Australian automotive industry.
Memberships
Marketing Science Institute (MSI)
Australian Marketing Institute (AMI)
Honours and awards
Nominated for Excellence in Teaching Award, Undergraduate and Postgraduate Coursework, 2018 (The University of Western Australia)

Excellence in Teaching Award, Postgraduate Coursework, 2017 (The University of Western Australia)

Excellence in Teaching Award, Early Career, 2015 (The University of Western Australia)

Best Paper in Track at ANZMAC (Market Research), 2014 (Griffith University)

Nomination for the Chancellor's Prize in Excellence in the PhD Thesis, 2012 (The University of Melbourne)

William’s Prize for Excellence in the PhD Thesis, 2011 (Faculty of Business and Economics, the University of Melbourne)

Best Doctoral Student Paper Award, 2010 (Faculty of Business and Economics, the University of Melbourne)

Dean’s Certificate for Excellence in Undergraduate Teaching, 2011 (The University of Melbourne)
Previous positions
The University of Melbourne (unimelb.edu.au/):

Postdoctoral Research Fellow, 2012-2014
PhD Candidate, 2008-2012

Hubert Burda Media (hubert-burda-media.com):

Marketing Manager (Offenburg/Munich, Germany), 2007-2008
Media Consultant (Offenburg, Germany), 2005-2007
Trainee (Offenburg/Munich, Germany), 2004-2005
Teaching
2018:
Marketing Principles (Postgraduate; MBA)
Strategic Marketing (Undergraduate; B.Com)
Current external positions
Editor Board Member, International Journal of Operations and Production Management

University Associate, Curtin University
Research profile
Research profile and publications
 

The University of Western Australia

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Last updated:
Tuesday, 3 November, 2015 2:39 PM