The University of Western Australia

UWA Staff Profile

Ipsum Lorem

Wade Halvorson

Dr Wade Halvorson

Honorary Research Fellow
Academic Staff (Physics and Astrophysics)

Contact details
Address
Academic Staff (Physics and Astrophysics)
The University of Western Australia (M013)
35 Stirling Highway
CRAWLEY WA 6009
Australia
Phone
+61 427 008 075
Email
wade.halvorson@uwa.edu.au
Personal homepage
https://www.westinfo.com.au
Qualifications
BCom W.Aust., GradDipMktg, MBA Curtin, PhD Lulea
Biography
EDUCATION
Ph.D. (2010)
Lulea University of Technology, Lulea, Sweden
Dissertation Title: Virtual Worlds - Marketing Applications and Implications

M.B.A. (1999)
Curtin University, Western Australia. Major: Marketing

Postgrad. Dip. Mkg. (1997)
Curtin University, Western Australia Major:Marketing

B.Comm.1989
University of Western Australia.
Major: Management

ACADEMIC EXPERIENCE
2012 - present Honorary Research Fellow - University of Western Australia
2012 - 2015 Professor Marketing - SP Jain School of Global Management - Singapore - Dubai - Sydney - Mumbai
2008 to 2012Assistant Professor Marketing: UWA Business School, University of Western Australia
2006 to 2007Lecturer: Notre Dame University, Fremantle, Marketing
1997 to 2005Lecturer: Curtin University, Bentley, Marketing
Teaching Fellow Online Learning 2003 to 2004

PROFESSIONAL EXPERIENCE
2000 to presentDirector: Westinfo Services (online learning)
2001 to 2008Director: Gebert Industries (manufacturing)
1997 to 2001Consultant: e-Commerce
1989 to 1997Managing Director: Australian Business Publications
1988 to 1989Marketing Manager: West Australian Newspaper
1984 to 1988Senior Account Director: Sales Development (full marketing agency)
prior to 1984Sales management, marketing management, promotions management and sales roles in the recording, video movie and international air-freight industries.
Key research
Digital Marketing
Marketing Communications
Teaching & Learning Innovation
Publications
2015
Wearable Technology paper under review
2014
Jarvis, W., Halvorson, W., and Sadeque, S. “Deploying Engagement Models and Flipped Classrooms In a Large Undergraduate Course.” Education Research and Perspectives 41, 1-24.

2013
S. Emad, A. Broillet, W. Halvorson & N. Dunwell. “The Competency-Building Process in Game-Based Teaching: adding the flexibility of a synchronous format.” Proceedings of the IEEE International Professional Communication Conference, Vancouver. Beyond Borders: Communicating Globally.

2012
S. Emad, A. Broillet & W. Halvorson. “Evolution of Discourses Along Human-Computer Interaction Throughout Computer Game Based Teaching Technology: The Competency Building Process of an Individual.” Proceedings of the IEEE International Professional Communication Conference, Orlando. IEEE Catalogue Number: CFP12IPC-PRT . ISBN: 978-1-4577-2124-3

S. Emad & W. Halvorson. “Teaching the Virtually Real Case Study.” Proceedings of the Marketing Educators' Association Annual Conference, Longbeach.

S. Emad & W. Halvorson. “Business Case Study Analysis through Cross-Cultural Online Student Collaboration, Using a Virtual Environment to Simulate the Complexities of Gathering and Analyzing Relevant Background Data.” Journal of Virtual Studies: Proceedings of the Virtual Worlds Best Practices in Education.

Pitt, L., Crittenden V.L. and Halvorson, W. “Case Teaching in the Age of Technological Sophistication.” Journal of the Academy of Business Education. March.

Halvorson, W., Bal, A.S., Pitt, L.F., and Parent, M. “e-Marketing Ireland: Cashing in on Green Dots”, Marketing Intelligence and Planning, issue 30, volume 6.
NOTE: Emerald Publishing advises that the full text of this paper has been downloaded over 732 times

2011
Nel, D., van Heerden, G., Chan, A. Ghazisaeedi, M., Halvorson, W., and Steyn, P.G. “Eleven Years of Scholarly Research in the Journal of Services Marketing.” Journal of Services Marketing. Volume 25.

Halvorson, W., Ewing, M., and Windisch, L. “Using Second Life to Teach about Marketing in Second Life.” Journal of Marketing Education. August,Volume: 33, Issue: 2

Halvorson, W., Crittenden, V.L. and Pitt, L.F. “Teaching Cases in a Virtual Environment: When the Traditional Case Classroom is Problematic”, Decision Sciences Journal of Innovative Education, Vol 9, Issue 3, pages 485–492, September.

Halvorson, W. "Keeping it Real in the Virtual Classroom." Proceedings of the World Marketing Congress of the Academy of Academy of Marketing Science, Reims, France, July.

2010
Berthon, P., Pitt, L., Halvorson, W., Ewing, M., and Crittenden, V. “Advocating Avatars: the Salesperson in Second Life.” Journal of Personal Selling and Sales Management. vol. 30, no. 3 (summer)

Bal, A. S, Crittenden, V.L., Halvorson, W., Pitt, L.F., and Parent, M. “Second Best in Second Life: Teaching Marketing Cases in a Virtual World Environment”, Developments in Marketing Science, Vol. XXXIII, Proceedings of the Annual Conference of the Academy of Marketing Science, Portland, Oregon, May.

Halvorson, W., Bal, A.S., Pitt, L.F., and Parent, M. “Cashing in on the Green Dots: Marketing Ireland in Second Life”, Academy of Marketing Conference, Coventry University, UK July. Winner of the Pearson Education Prize for Best Case Study.

Halvorson, W. “Virtual Worlds: Marketing Implications and Applications.” PhD Thesis. Lulea University of Technology, Sweden.

Halvorson, W. “Third Places take First Place in Second Life: Developing a scale to measure the stickiness of virtual world sites.” Journal of Virtual Worlds Research. May, Vol 3 Issue 3.

Pitt, L., Terblanche, N., Nel, D., Halvorson, W., Crittenden, V., Hair, J., Rundle-Thiele, S., Heinrich, D., Heinrich, K., Parent, M. “Market Orientation and Mode of Focus: An Exploration”. ANZMAC

2009
Halvorson, W., and Steyn, P. “Brand Community as a Strategy for Conquering Virtual Worlds.” Sustainable Management and Marketing, Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy (ANZMAC) Melbourne, Australia, November/December.

Halvorson, W., Parent, M., and Pitt, L.F. “Selling Green Dots in Second Life”, Richard Ivey School of Business, Case Study 9B09A033

Halvorson, W., Parent, M., and Pitt, L.F. “Selling Green Dots in Second Life”, Richard Ivey School of Business, Teaching Note, 8B09A33
Roles, responsibilities and expertise
Development of teaching, learning and case study gamification in virtual world environments such as the UWA virtual campus in Second Life
Future research
Entrepreneurship
Artificial Intelligence
Case study learning
Funding received
$75,000 Curtin University online learning grant
Industrial relevance
I work with clients to help them become learning organisations.
Memberships
Australian Institute of Company Directors
Acadmey of Marketing Science (USA)
Acadmey of Marketing (UK)
Australia New Zealand Marketing Academy (ANZMAC)
Honours and awards
Winner of the ecch Case Innovation in Case Teaching Competition 2013
Dr. Wade Halvorson, University of Western Australia, and Sabine Emad, University of Applied Sciences (UAS) Western Switzerland - Geneva School of Business Administration have won the first ecch Innovation in Case Teaching Competition with their entry, Teaching the Virtually Real Case Study.

The judging panel observed that Emad and Halvorson’s innovative approach turns cases into a truly engaging experience for a new generation of students who are always connected and in the virtual world. They use Second Life to pique students' interest in case information by dispersing it throughout the virtual world, turning data collection into a collaborative treasure hunt. Team, search and learning-by-doing components all add to students' attentiveness and immersion in the materials. Changing the format of cases in this way genuinely enhances the educational experience.

On their win Professors Halvorson and Emad commented, "We are honoured to have our teaching innovation recognised by the group of distinguished academics on the judging panel. We are both great fans of teaching through cases and the fun we had putting this methodology together invigorated our enthusiasm for it. The ability to bring our students from Switzerland and Australia together in virtual groups enhanced their engagement in the case especially the gaming element of case preparation and solution presentation in a virtual world."

Winner of the Pearson Education Prize for the Best Case Study, for Halvorson, W., Bal, A.S., Pitt, L.F., and Parent, M. (2010) Cashing in on the Green Dots: Marketing Ireland in Second Life, Academy of Marketing Conference, Coventry University, UK. July 2010

Winner of the Excellence in Teaching Award for the category of: Postgraduate Coursework
EBUS8504 Electronic Business (2011)

Winner of the Excellence in Teaching Award for the category of: Undergraduate Coursework
EBUS2205 Foundations of Electronic Commerce (2010)
Previous positions
INDUSTRY POSITIONS
2000 to presentDirector: Westinfo Services (online learning)
2001 to 2008Director: Gebert Industries (manufacturing)
1997 to 2001Consultant: e-Commerce
1989 to 1997Managing Director: Australian Business Publications
1988 to 1989Marketing Manager: West Australian Newspaper
1984 to 1988Senior Account Director: Sales Development (marketing agency)
Teaching
Digital Interactive Marketing, Marketing Management, e-Marketing, Integrated Marketing Communications.
Current external positions
2000 to present
Director: Westinfo Services (online learning)
Useful links
Google Scholar
http://scholar.google.com.sg/citations?user=SNtf_dEAAAAJ&hl=en

Research Gate
http://www.researchgate.net/profile/Wade_Halvorson

LinkedIn
https://au.linkedin.com/in/wadehalvo

Westinfo
https://www.westinfo.com.au
New and noteworthy
Appointment as reviewer for the South Asian Journal of Global Business Research (SAJGBR).

Teaching the Virtually Real Case Study, webinar highlights
http://gbsnonline.site-ym.com/blogpost/760188/171481/Teaching-the-Virtually-Real-Case-Study-Webinar-Highlights
Current projects
Wearable Technology
Research profile
Research profile and publications
 

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Last updated:
Tuesday, 3 November, 2015 2:39 PM